Cellcontrol Unveils Groundbreaking Driver Identification Technology at CTIA 2013

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DriveID accurately identifies who sits behind the wheel and only disables the driver’s mobile devices

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The future of UBI and distracted driving prevention relies on intelligent driver identification – and we’ve accomplished just that with DriveID.

Today Cellcontrol TM, the world’s leading technology to stop distracted driving, unveiled the industry’s first and only driver identification platform, DriveID TM, at the mobile industry’s largest event, CTIA 2013. This groundbreaking technology allows Cellcontrol to accurately detect who sits in the driver’s seat, and only apply a safety policy to that individual’s mobile devices - leaving passengers free to talk, text, email and browse.

With the addition of DriveID, Cellcontrol continues to overcome industry usability challenges - providing the accuracy required for user-based insurance (UBI) programs and deeper distracted driving intelligence to protect drivers and their passengers.

According to distraction.gov, more than nine people are killed and 1,060 more are injured every day in crashes that involve a distracted driver. Further, drivers who use mobile devices are four times more likely to get into injurious crashes. Through its cutting edge, non-pairing Bluetooth signaling technology, DriveID brings a user-friendly distracted driving solution to families and fleets.

“The future of UBI and distracted driving prevention relies on intelligent driver identification – and we’ve accomplished just that with DriveID,” said Joe Breaux, chief technology officer of Cellcontrol. “Our company continues to innovate the industry through technology and usability advances, and we look forward to bringing DriveID to the marketplace in the coming months as we continue to reduce the number of preventable auto crashes.”

In the second half of 2013, consumers and fleet administrators can purchase a solar-powered DriveID standalone device, which is simply placed on a vehicle’s windshield. This device will integrate with Cellcontrol’s signature non-pairing Bluetooth technology to enforce usage policy, score usage, and/or audit usage of only the driver's phone.

For more information and to watch a video about DriveID, visit cellcontrol.com/driveid

About Cellcontrol

Established in 2009, Cellcontrol is the world’s leading technology to stop distracted driving for vehicles ranging from passenger to commercial trucks. The company’s patented non-pairing Bluetooth signaling technology integrates directly with a vehicle’s onboard electronics, and eliminates a driver’s ability to talk, text, email and browse on multiple devices while the vehicle is in motion. Cellcontrol’s technology has been recognized by the Consumer Electronics Show and the National Traffic Safety Institute, and is used by families and Fortune 500 companies. For more information on the Baton Rouge, La.-based company, visit cellcontrol.com and follow @Cellcontrol.

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Anna Ruth Williams

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