Kuraray Selects SpecialChem's Commercial Acceleration Program to Support Growth of MPD based Polyols

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Kuraray has recently announced a Commercial Acceleration program with SpecialChem to support the growth of its MPD based Polyols in Coatings & Adhesives markets.

Kuraray offers a variety of MPD-based polyols with various molecular weights which includes polyester polyols (P-series) and polycarbonate polyols (C-series). Kuraray polyols provide significant advantages such as luxurious feel, softness, good solubility to solvents, better miscibility with other polymers, high transparency, good adhesiveness, and improved hydrolysis resistance and are well-suited in many applications as constituents of polyurethane resins.

SpecialChem will support Kuraray in the business development strategy of its MPD based Polyols. The custom Commercial Acceleration Solutions have been designed to bring speed and market reach as well as act as an extended arm of Kuraray business development team. Beyond educate their respective markets about the technical benefits, the purpose of the collaboration is to generate new active projects.

“Using SpecialChem commercial accelerator will help us to have a better coverage of the market. Kuraray’s MPD based Polyols bring unique properties to the polyurethanes; to make them known to our potential customers, SpecialChem is a unique tool,” said Mr. Daniel Kinderf, Managing Director & Head of BU Chemicals Kuraray Europe GmbH.

“As everyone, we feel that we need more resource to promote our specialty products. Our global sales force will benefit from this unique extra resource to enhance our commercial approach of the markets,” added Mr. Yoji Ikemori, sales manager of Isoprene chemical department in Kuraray Co., Ltd.

About Kuraray:

Kuraray is a global speciality chemicals group based in Tokyo, Japan. It is one of the largest suppliers of polymers and synthetic microfibres and an international leader in the development and use of innovative high-performance materials. Its subsidiary Kuraray Europe GmbH is Europe’s leading producer of polyvinyl alcohol (Mowiol®/Kuraray Poval®/Exceval®) and polyvinyl butyral (Mowital®/Pioloform®). Its TROSIFOL® films are used for laminated safety glass for vehicles, buildings and solar installations. Kuraray Europe’s product portfolio also includes chemical specialities, activated carbon filters, thermoplastic elastomers, manmade fibres, manmade leather and dental products.

About SpecialChem:

SpecialChem accelerates Technology and Business Development in Chemicals and Materials. Since the year 2000, our teams of industry experts have created the world's largest online professional network dedicated to chemicals and materials. This network includes more than 500,000 engineers, formulators, product developers, marketers, applicators and brand owners across the globe. Through our vertical industry websites, these professionals have unlimited access to content and services dedicated to Product Selection, Innovation Watch, On-line Trainings and Open Innovation.

Our network of profiled members plus the visits of more than 3.2 million professionals per year to our websites are unique assets for chemicals and materials suppliers in search of Commercial Acceleration (launching new technologies / new products, penetrating new applications / new geographies or extending their market reach) and for professionals in Open Innovation scouting new technologies or looking for out-licensing opportunities that are related to chemicals and materials.

Contact:

Jean-Marc LE CRAS
Sales Manager
Jean-Marc.LeCras(at)kuraray(dot)eu
+33(0)1 56 45 12 53

Alison Warner
Marketing Director, SpecialChem
Alison.Warner(at)specialchem(dot)com
+19083195272

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Contact Author

Jean-Marc LE CRAS
Kuraray
+33(0)1 56 45 12 53
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Alison Warner