Dyn To Host Traffic Management Webinar With TagMan And Seatwave

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Internet leaders will focus on innovative solutions to infrastructure challenges

"TagMan and Seatwave are two companies that have experienced major growth and success online" - David Lamaire, Dyn

Dyn, the worldwide leader in Internet Infrastructure as a Service, has announced it will hold a joint Traffic Management webinar with TagMan, which manages and optimizes online marketing tags in a single system, and Seatwave, an online ticket marketplace. The discussion will focus on innovative solutions to common infrastructure challenges.

David Lemaire, Dyn VP, Engineering, will be joined by TagMan CTO Ave Wrigley and Seatwave Ecommerce Operations Manager Perry Dyball in an hour-long session on Wednesday, May 22, at 3 p.m.

Registration is now open, but the number of seats is limited.

“TagMan and Seatwave are two companies that have experienced major growth and continued success,” said Lemaire. “The insight they will provide in this webinar will be beneficial to anyone operating a business online.”

Wrigley and Dyball will share two case studies that present the benefits of robust and globally distributed DNS and describe how that translates to independence from vendors allowing this abstraction layer to place overall control in your hands.

By leveraging the DynECT Managed DNS platform, these companies were able to define traffic management rules by measuring performance across a range of providers and content delivery strategies. This ultimately decreases Time To First Byte (TTFB) while reducing cost and administrative overhead.

This has helped both companies scale. TagMan now tracks more than 50 million online conversions and more than $1 billion of sales every month while implementing and managing more than 200 different vendor tags. Seatwave, headquartered in London, is Europe’s leading ticket marketplace.

“Working with Dyn has ensured we have the infrastructure in place to support TagMan’s growth as a business,” said Wrigley. “I look forward to sharing our experience, best practice and some of the innovative ways we’ve overcome common challenges during the webinar.”


TagMan is the first, most advanced and most proven Tag Management and Marketing Data Platform. Companies use TagMan to master the complexities of ecommerce, web analytics, marketing data and ePrivacy. With TagMan, clients can efficiently manage and unify tag based technologies to produce one independent stream of clean marketing data from all channels. More than 250 enterprise websites across all major industries make TagMan the go-to partner for dramatically increasing marketing ROI through effective marketing execution and a clear view of the entire consumer journey. Clients include Vodafone, John Lewis, Virgin Atlantic, Debenhams and lastminute.com. Find out more at: http://www.tagman.com


Seatwave is Europe’s leading online ticket marketplace, where fans can buy and sell tickets for concerts, theatre, sports and other live events. Sellers list tickets for free, only giving Seatwave a portion of the sale price when the ticket is sold. Buyers pay for tickets through the Seatwave site, guaranteeing secure payment and the timely arrival of tickets.


Incorporated in 2001, Dyn is the worldwide Internet Infrastructure as a Service (IaaS) leader, powering Managed DNS, Traffic Management, Email Delivery & Email Reporting for more than four million enterprise, small business and personal users. With nearly 20 data centers around the world and industry-leading uptime for over 10 years, Dyn’s commitment to customer relationships and engineering excellence shines every day. Uptime is the Bottom Line.

Dyn Media Contact

Adam Coughlin | acoughlin(at)dyn(dot)com | 603.714.5798

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