Produce for Kids® 2013 Program Supports Local Children's Charities and Encourages Healthy Eating All Summer Long

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Get Healthy, Give Hope campaign with regional supermarkets and Sprout TV Channel will raise money for children’s charities and hospitals.

Produce for Kids® announces its 11th annual Get Healthy, Give Hope campaign and in 2013, the Florida-based company is working with 13 supermarket grocery store chains and more than 30 fresh fruit and vegetable growers to help raise money for local Children’s Miracle Network Hospitals® and other local children’s charities. Sprout®, the 24-hour preschool television channel, will once again be a major partner in raising awareness and supporting the Produce for Kids healthful eating efforts among shoppers.

From May through August, participating fresh fruit and vegetable suppliers will make a consumption-based donation to local Children’s Miracle Network Hospitals and other children’s charities. The more items from participating companies that shoppers add to their grocery lists, the more local children’s charities benefit. Shoppers can visit the in-store Produce for Kids display or signage in their local produce department to pick up a list of all participating companies, as well as healthy, easy-to-prepare recipes. In-store materials will point shoppers to http://www.produceforkids.com for additional information on the campaign, more than 90 easy Ideal Meals® recipes, and healthy tips from real parents.

“We are extremely excited to kick off our 11th annual Get Healthy, Give Hope campaign to raise money for Children’s Miracle Network Hospitals and local children’s charities,” said John Shuman, president of Produce for Kids. “Since 2002, we have helped raise awareness for simple, healthful eating that the whole family can enjoy and raised $4.2 million for children’s charities at the same time. We expect 2013 to be our biggest year yet.”

The Get Healthy, Give Hope campaign will feature Sprout characters, including Chica from The Chica Show and Sportacus from the popular health-focused children’s series LazyTown™, on in-store displays and signage in more than 2,000 grocery stores and supermarkets in 27 states and the District of Columbia.

“Sprout encourages healthy habits among young children and their families through many of our programs, including The Chica Show, LazyTown and The Good Night Show,” said Sandy Wax, president of Sprout. “Our partnership with Produce for Kids and the Get Healthy, Give Hope campaign affords us a unique opportunity to expand our efforts to encourage healthy lifestyles for this generation of young kids.”

Grocery retail partners participating in the Get Healthy, Give Hope campaign include: Ahold’s GIANT and Martin’s Food Stores, Giant Landover, and Stop & Shop divisions; Associated Wholesale Grocers’ Major Savings, Advantage, Independent, Country Mart, Homeland and United divisions; Meijer Stores; Price Chopper and Publix Super Markets.

Sponsored products for each supermarket can be found on display materials in the grocery stores’ fresh produce departments and online at http://www.produceforkids.com. During the campaign, Produce for Kids will be hosting a sweepstakes on its Facebook page where shoppers can enter to win grocery store gift cards and a Sprout gift basket valued at $250. Please visit http://www.facebook.com/produceforkids for more information.

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About Produce for Kids®
Produce for Kids® is a philanthropically based organization that brings the produce industry together to educate consumers about healthy eating with fresh produce and raises funds for local children’s non-profit organizations. Since its creation in 2002 by Shuman Produce Inc., Produce for Kids has raised more than $4.2 million to benefit kids. To learn more about Produce for Kids and healthy eating, visit http://www.produceforkids.com, Facebook, Twitter, Pinterest or Instagram.

About Sprout®
Available in over 50 million homes, Sprout is the first 24-hour preschool destination available on TV, on demand and online for children ages 2-5 and their parents and caregivers. The 24-hour digital channel, which launched in September 2005 along with the website (SproutOnline.com), is the only channel that follows the day of a preschooler from breakfast to bedtime with its distinctive, interactive programming and original hosted blocks. Sprout’s VOD offering is the #1 on demand service for younger children with over one billion views.

Sprout is a partnership among NBCUniversal, PBS, Sesame Workshop and Apax Funds. Its program lineup of gold-standard, curriculum-based preschool shows includes: Sesame Street®, Bob the Builder™, Barney & Friends™, The Wiggles®, Caillou®, Pajanimals™, Thomas & Friends™, LazyTown™, and more. http://www.SproutOnline.com, http://www.facebook.com/Sprout, http://www.twitter.com/SproutTV

About Children’s Miracle Network Hospitals®
Children’s Miracle Network Hospitals® raises funds for 170 children’s hospitals across North America, which, in turn, use the money where it’s needed the most. When a donation is given it stays in the community, ensuring that every dollar is helping local kids. Since 1983, Children’s Miracle Network Hospitals has raised more than $4 billion, most of it $1 at a time. These donations have gone to support research and training, purchase equipment, and pay for uncompensated care, all in support of our mission to save an improve the lives of as many children as possible. Learn more at CMNHospitals.org.

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Amanda Keefer
Produce for Kids
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