Sparkweave Signs with Technology and Value Added Reseller Marketing Experts KC Associates for Outsourced Marketing

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The new partnership rolls-out redesigned company website as the lynchpin in a web presence optimization strategy for enterprise secure file share and sync software.

Sparkweave (http://www.sparkweave.com) today announced that it signed an outsourced marketing agreement with marketing, public relations, and web presence optimization firm KC Associates (KCA).

“As a rapidly growing company, we know to focus our staff’s energy on what they do best – develop ultra-secure enterprise level share and sync software and motivate a killer global reseller partner network,” said Matthew Bloomquist, business development manager at Sparkweave. “Partnering with KC Associates will drive more revenue for our channel partners, improve their effectiveness in closing deals, and enhance time-to-market with better partner access to relevant marketing information and materials.”

The KCA team for Sparkweave is led by LeAnn Castillo, a senior marketing consultant with more than 20 years of experience in channel marketing, OEM partner marketing and international distribution marketing. Castillo’s career accomplishments include increasing revenue by more than 50 percent for a storage networking company through implementation of marketing and public relations programs working with storage OEMs and direct sales.

“While consumer-focused file sharing sites are fine for looking at vacation photos, businesses need a much different level of security for important company and customer data,” said Kirsten Chapman, KCA’s principal. “The market is definitely ready for Sparkweave’s software and we will increase the effectiveness of lead generation while improving the market awareness and credibility of Sparkweave products.”

In addition, under KCA’s leadership Sparkweave has rolled out a redesigned website. The new site features excellent overviews of Sparkweave applications, which include Mailweave (secure email), Fileweave (secure large file transfer), Syncweave (file and folder syncing) and the Sparkweave private cloud platform. Visitors to the website also will learn about the Sparkweave “secret sauce.”

About KC Associates, LLC (http://www.kc-associates.com)
Since 1988, KC Associates (KCA) has provided marketing and public relations exclusively for b2b companies. In 2012, the firm began offering first-of-its-kind web presence optimization (WPO) consulting. Unlike traditional agencies, KCA is a virtual organization composed of seasoned marketing, PR, website, and WPO professionals, each with 10 or more years’ experience. KCA’s services span the entire market development spectrum —from go-to-market planning and messaging to reasonably priced content, online, and general marketing, as well as PR, outsourced marketing, and WPO.

Clients have included small-to-midsize private and public, and domestic and international companies that sell b2b and other considered-purchase products and services.

About Sparkweave
Based in Minneapolis, Sparkweave is a rapidly growing software company born out of an early recognized need for an ultra-secure enterprise level on-premise or hosted file share and sync system that can take on and support highly collaborative operating environments.

In early 2012, Sparkweave was the first ever to offer a system that gives enterprises a choice of where the files are virtually stored and is agnostic when it comes to hypervisors and storage platforms. Its patent pending streaming platform encapsulates a number of common business processes, each of which can stand alone or work as a suite of integrated applications, and provides client side and remote device access to secure email, large file transport, and collaboration and sharing services.

Sparkweave sells exclusively through a worldwide network of value-added resellers and has customers in nearly every region of the globe, including North and South America, Europe, South Africa and the Middle East.

Media contact: Brant Skogrand, APR, MBC, KC Associates, LLC, brant(at)kc-associates(dot)com, 626.756.4763
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Brant Skogrand
KC Associates
626.756.4763
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