If a company like Google is willing to spill the beans on how to provide better categorical data; my question to business owners is... Why not get it done now?
Salt Lake City, Utah (PRWEB) May 20, 2013
As part of their public relations march for stronger keyword rankings and cleaner presentation, i4 Solutions announced a new rich snippets service that will help clients to post their reviews and other structured data on search engines for better interaction.
Why should a business consider using Structured Data on their website?
As the web evolves, so too do the strategies that drive low cost SEO services. This year, Google announced a standard called Rich Snippets that is slowly being adopted by the industry as a means to provide better, affordable search engine optimization. Unlike social media marketing conduits, this new schema is a way to present web content on a finer level of detail to sources like: Google, Yahoo, and Bing. This is why i4 Solutions has announced a standard package that adds Structured Data to pages where its use would be appropriate.
What advantages are there to implementing Rich Snippets across the board?
One of the most expensive areas on the balance sheet of any search driven website is the cost of crawling and indexing data. For these businesses, it is important to have data that is: readily available, cleanly presented, and formally categorized with exact match labels. As part of their low cost SEO services and consistent push to provide stronger, cleaner results for clients, i4 Solutions has decided to include this useful Structured Data that helps reduce the work a search engine must do to categorize information. This helps create affordable search engine optimization strategies that are also effective, and make it easier for: Google, Yahoo, and Bing to tag site content. Unlike social media marketing, where the platform tags content for you, these tags must be added to the site manually.
How should these new categories be applied to a website?
As with everything a business does to present their content, the number one rule is to keep it clean. There are many low cost SEO services in the US who rely on gimmicky tactics and overblown techniques that produce nominal or adverse results. While i4 Solutions believes that all companies should be able to compete through affordable search engine optimization, there is a point where quality is being sacrificed to save a few hundred dollars per month. Although the company agrees that their social media marketing and optimization packages have a healthy price tag, their executive staff maintains that this new Rich Snippets strategy will keep them competitive in the market, and give their clients a reason to smile. “The golden rule,” said Brandon Anderson, Co-founder of i4 Solutions, “is to keep your quality high and never try to do sloppy work in high volumes.”
These are some examples of Rich Snippets or Structured Data:
Creative content: Book, Movie, Music Recording, Recipe, TV Series
Embedded Media: Audio Object, Image Object, Video Object
Local Business: Place, Local Listing, Restaurant
For more information on Structured Data and the new schema imposed by Google, please visit: http://www.i4.net