(PRWEB) May 21, 2013
Everspark Interactive, one of the city's leading online marketing and SEO firms, has been growing rapidly over the past year – and announced another milestone this week as it was hired to spearhead interactive marketing efforts for Kids II, a designer of innovative baby toys and products.
Everspark started as a local effort, specializing in search engine optimization (SEO) or the art of guiding search traffic to a company's website. The company now offers a host of boutique online marketing and media services including content creation, social media management, web development and blog integration.
Kids II is also Atlanta-based, and is the parent company for a powerful lineup of baby brands united by an innovation-driven approach to toys and parenting products. Kids II's online push has included the unveiling of its new website last month and an increasingly unified approach to marketing its different lines.
“We're thrilled to be working with Kids II because, like Everspark, they're a growing Atlanta-based company,” said Hennessey, who serves as a co-founder of Everspark. “We've worked with companies all over the country, but it's always nice to help a local name grow.”
Hennessey said efforts for Kids II will focus on drawing web traffic, continuing to make their online presence more engaging for moms, and helping distinguish the company from other baby companies.
“Toy companies often aim all their colorful branding purely at kids,” Hennessey said. “Kids II has done an amazing job of courting parents themselves, while keeping that playful spirit alive. Our focus is on developing the media and engaging social content that will make that effort pay off.”
Kids II has created more than 100 award-winning products across its brands.
Everspark Interactive is a leading Atlanta SEO firm and all-in-one interactive marketing/media company that specializes in creating gripping, keyword-laden copy that will attract attention from both search engines and live customers. The company can be reached at (770) 481-1766.