PerformLine Announces New Application to Help Marketers Comply with the Telephone Consumer Protection Act (TCPA)

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Clients use the PerformMatch™ SaaS Platform to Monitor for TCPA Compliance

Continuing its mission to help marketers protect their brands through verifiable compliance monitoring and discovery technologies, PerformLine announced today the launch of a compliance toolset to address the new rules adopted by the FCC and set forth in the Telephone Consumer Protection Act (TCPA).

The new TCPA regulations increase the threshold of express consent required from consumers. Beginning on October 16, 2013 companies must have an increased level of prior express written consent from the consumer before any autodialed and/or pre-recorded marketing calls or texts can be made to the consumer’s cell phone or residential land lines.

With these new rules looming, PerformLine has taken an initiative to address the importance of “express written consent” through a new application in the PerformMatch SaaS compliance platform. The PerformMatch TCPA check identifies every “Request for Information” webpage to detect that the mobile/telephone number field has the proper approved consent language and associated checkbox.

“TCPA compliance is a very important issues in the market place today,” said PerformLine CEO Alex Baydin. “Our new toolset is specifically focused on TCPA compliance to meet the urgent needs of our clients. Our PerformMatch platform provides the most comprehensive solution for regulatory marketing oversight in a single platform, always on, always monitoring.”

PerformLine works with current and prospective clients to provide a clear picture of their current compliance versus TCPA rules and where there may be exposure risks. PerformLine also automates the process for updates that clients make to their required disclosure language. PerformLine clients are able to leverage the proprietary tools of the PerformMatch SaaS platform to ensure that any direct advertising, affiliate advertising and call center activity done on their behalf is compliant.

Companies interested in learning more about the TCPA toolset for PerformMatch™ or any of the other elements of our suite of compliance services should visit http://www.performline.com or email sales(at)performline(dot)com.

About PerformLine
PerformLine develops and delivers the most advanced compliance monitoring services for marketers. Leading companies looking to optimize their businesses choose the PerformMatch™ SaaS platform to discover, monitor and enforce regulatory and brand compliance. PerformLine, Inc. is headquartered in Morristown, N.J. For more information about PerformLine and the PerformMatch compliance platform, visit http://www.performline.com or email sales(at)performline(dot)com.

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Claire Milazzo
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