We want to inspire our customers to ‘get out there’ and partake in real experiences and adventures with their friends while they create memories that will last a lifetime. - TJ Sassani, CEO, ZOZI
San Francisco, CA (PRWEB) May 21, 2013
ZOZI®, the leading brand helping people live active lifestyles by inspiring and connecting them with local experiences, getaways, and gear, today announced that they have exclusively joined forces with adventurer and global phenomenon Bear Grylls, naming him the company’s lead spokesperson, advisor, and ZOZI Elite Guru.
Grylls is most famous for hosting Discovery Channel’s "Man vs. Wild," which continues to reach 1.2 billion people around the world, and became the No. 1 cable show in America. Bear’s jaw-dropping expeditions and stunts around the world include becoming one of the youngest climbers ever to scale Mt. Everest at age 23, despite breaking his back in a near fatal parachuting accident 18 months earlier. He has since led expeditions across all seven continents, written a No. 1 bestseller book, “Mud, Sweat & Tears,” and hosts NBC’s newest summer reality show: “Get Out Alive with Bear Grylls.”
“For our customers, ZOZI is built on three beliefs: inspiration, adventure, and memories – we want to inspire our customers to ‘get out there’ and partake in real experiences and adventures with their friends while they create memories that will last a lifetime,” said TJ Sassani, CEO, founder, ZOZI. “Now, with the addition of Bear leading the charge as a ZOZI Elite Guru, we are better positioned than ever to inspire millions of people to explore all this world has to offer.”
Grylls will be leading ZOZI’s team of celebrity experts (ZOZI Gurus), in addition to signing on as an official advisor to ZOZI. Grylls will advise the company on digital strategy and work on various initiatives that will include exclusive content, guided experiences, and adventure-based stunts.
To celebrate the exclusive partnership, ZOZI and Grylls have launched a campaign to give away 100,000 local experiences such as sunrise hot air ballooning, high speed rally car racing, and water-powered jetpacking, in addition to adventure gear, across 20 markets in the U.S., while supplies last. To claim, visit: http://www.zozi.com/bear. Additionally, Kyocera, maker of the rugged-lifestyle smartphones, “Torque” and “Hydro,” has signed on as the presenting partner of the giveaway.
“I’m incredibly lucky to have built a life based on adventure and pushing the boundaries. But the real freedom comes from each day deciding to take a bold personal step into the unknown – into something new, amazing, and inspiring.” said Bear Grylls. “ZOZI inspires people to live life to the fullest, and together, I know we can help people explore the world, and their own personal boundaries, one step at a time.”
“At Kyocera, we design our mobile phones to enable people to live more and fear less, which couldn’t be any more appropriate for this awesome initiative,” said Eric Anderson, senior vice president, general manager, global sales & marketing at Kyocera Communications, Inc. “Like ZOZI and Bear Grylls, we want to equip people to live their lives to the fullest, and we aim to do it with the best technology – with products that can be at home, in the extreme, or the every day.”
Examples of experiences currently offered:
· San Francisco: Abalone diving adventure with Sonoma Coast Divers
· New York City: Sunrise hot air balloon ride with champagne w/Catskill Mountain Balloon
· Boston: Archery lesson with tutorial and gear for two with Trader Jans
· Los Angeles: Guided paraplane flight with Inland Paraflite
· San Diego: Water jetpacking flight lesson with Jetlev Southwest
· Denver: Intro to indoor rock climbing with Lakeshore Athletic Club
· Austin: Full-day kayak rental with Comal Tubes
· Seattle: High speed rally race car lesson with Dirtfish Rally School
· Washington DC: Introduction to bouldering with Spotrock
· Dallas: World War II-era plane flight experience with Greatest Generation Aircraft
ZOZI inspires people to live active lifestyles by connecting them local experiences, getaways, and the gear they need to Get Out There™. On ZOZI, you can discover and book unforgettable experiences that are around the corner or around the world and find the Gear you need for your next adventure. Each experience featured on the site is curated by a team of in-house experts; such as full-moon kayaking, vineyard touring by bike, surfing and relaxing in a private coastal villa, or even once in a lifetime experiences with category leading celebrities, (ZOZI Gurus®) such as snowboarding the Jackson Hole backcountry with three-time X-Games Gold Medalist and Creator of Art of Flight, Travis Rice, and more. ZOZI makes it easy to discover experiences in dozens of cities across the US and Canada or book getaways across all seven continents. ZOZI is headquartered in San Francisco with offices in New York City and Vancouver, Canada. For more information, visit: http://www.zozi.com.