Caregiver Homes Presents New Website and Brand

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Caregiver Homes, which supports families with an intensive care management model known as Structured Family Caregiving, has launched a fully redesigned website (http://www.caregiverhomes.com).

Caregiver Homes New Logo

Caregiver Homes has deployed a new website, logo, and marketing material.

Through examples of caregivers and consumers using the program, we can help people understand the nature of Caregiver Homes.

Caregiver Homes, which supports families with an intensive care management model known as Structured Family Caregiving, has launched a fully redesigned website: http://www.caregiverhomes.com.

The updated branding for Caregiver Homes includes numerous stories about family caregiving to highlight the unique abilities of families to care for their members with the support and service of Caregiver Homes staff. The website is designed to highlight actual consumers and features state-specific resources and tools to help visitors notify other people about Caregiver Homes.

“Our challenge has been in showing people how and why we work with families so they can care for their loved ones at home,” said Janice Masi, Executive Director of Caregiver Homes. “Through examples of caregivers and consumers using the program, we can help people understand the nature of Caregiver Homes, as well as the work we do with people to fulfill our purpose.”

Caregiver Homes is currently available to Medicaid eligible consumers requiring around-the-clock assistance with activities of daily living such as bathing, dressing, and transferring. The organization serves about 2,000 individuals and their family caregivers through its eighteen branches in four states.

About Caregiver Homes

Caregiver Homes provides a unique, long-term care service model called Structured Family Caregiving (SFC), recognized in Indiana as Structured Family Caregiving, Ohio as Adult Family Living, in Massachusetts as Adult Foster Care, and RIte @ Home in Rhode Island. The organization, a wholly owned subsidiary of Boston based Seniorlink, Inc. is dedicated to helping elders with complex medical conditions and people with disabilities live with dignity and independence in their communities. Caregiver Homes employs highly qualified professionals and specially designed communication technology to empower family and community members to provide extremely effective, high-quality care at home while being paid for their commitment. The program was launched in 2005, currently serves about 2000 consumers. Find more information at http://www.caregiverhomes.com.

Seniorlink, Inc. offers expertise in managing care for elders and people with disabilities. In addition to its innovative service model, Structured Family Caregiving (SFC), Seniorlink offers expertise to States and Managed Care organizations in regards to providing cost-effective, long-term care services.

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Stephen Coady
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