Small business owners know they must embrace the Internet if they are to survive and they must learn how to effectively market their business online.
Vancouver, British Columbia (PRWEB) May 21, 2013
According to the U.S. Small Business Administration, there are 23,000,000 small businesses in America http://www.sba.gov/content/small-business-trends. These small business owners must be experts in marketing technology in order to reach new customers and maintain relationships with current customers. The Internet has made it easy to reach out to potential customers across the globe, but it has also been problematic for business owners because the Internet can leave them confused and overwhelmed with information - not knowing where to begin.
Just five to ten years ago, small business owners had two choices to make - how big should their Yellow Page ad be and how much should they spend in the local newspaper. In order to compete on a larger scale, small business owners now need to look outside just the traditional methods of advertising - they need to include Internet marketing as well. Social Media and the Internet have become important sources of information for so many people.
- Facebook accounts for one out of every five page views on the Internet. (iMedia Connection)
- Of Facebook’s one billion-plus users, 57% access the site from mobile devices. (Jeff Bullas)
- 9 out of 10 mobile searches lead to action, over half leading to purchase. (Search Engine Land, 2012)
- Twitter has more than 500 million active users as of 2012 -- generating over 340 million tweets daily -- and handling over 1.6 billion search queries every single day.
- In January 2012, YouTube reported that the site was receiving more than four billion views each and every day. According to Comscore data, the average time spent watching video on Youtube is now 418.2 minutes per user, per month.
Small business owners know they must embrace the Internet if they are to survive and they must learn how to effectively market their business online. The School of Internet Marketing was launched in order to serve that need. The school provides ongoing resources, with expert instructors and the courses are designed to provide the types of classes business owners need every month - continually updated with new information with courses that focus on the fundamentals. All courses are 100% web based. There are 12 core courses, with one new course added each month. The courses are provided as video lessons, workshop style, which means the student actually does the work during the course so that by the time they’re finished the lessons they have completed a goal, such as developed their Facebook strategy or launched a business page.
Each lesson ranges between 30-60 minutes and is also available with companion audio and workbook. Courses are designed for small businesses who are looking to build their personal or corporate brand. Although these courses are designed for brand new people to the online world they are simple yet powerful courses designed to teach a new business owner how to develop new leads and customers online.
The School of Internet Marketing also provides expert audio interviews. There are more than 80 interviews in the archives, with two new interviews added each month. The interviews are 30-45 minute interviews and feature other business owners who have successfully transitioned over into the online world and/or experts in the industry such as software providers, educators, heads of successful companies and more.
The School of Internet Marketing is ideal for the busy business owner since they can access classes from a laptop, tablet, smartphone, or home computer. Users get full, unlimited access to all courses and all interview for just $47 a month. Learn more at http://www.theschoolofinternetmarketing.com.
About The School of Internet Marketing
The School of Internet Marketing allows business owners to take control of their web presence in order to develop new leads and customers. The School works to empower business owners with the understanding that a little education can go a long way. It offers a variety of 100% web-based courses for small business owners wanting to learn how to market their business online for just $47 per month. Please visit http://www.theschoolofinternetmarketing.com for more information.
James Martell, VP Business Development
Clearbrook Web Services, Inc./ The School of Internet Marketing
Phone: (604) 535-6352