Santa Barbara, CA (PRWEB) May 29, 2013
Local Market Launch today released an infographic detailing how the typical consumer interacts with digital media to make purchasing decisions. The graphic, titled, “The Local Consumer’s Digital Path to Purchase,” offers an overview for marketers and business owners who must adapt to the constant changes in consumer buying behavior.
While word-of-mouth recommendations were once the primary way to find local businesses, the Local Market Launch infographic outlines how consumers are now searching online, on both desktop and mobile devices, using information on social media, search engines, apps, local directories and business websites to inform them prior to a final purchase.
The infographic indicates 73 percent of consumers agree the path to purchase has become more complex with the advancement of digital media. This complexity is illustrated by a consumer decision process flowchart highlighting the “short-term” decision path (for immediate low cost purchases such as a casual lunch or dinner out) and the “long-term” decision path (for more considered and long-lasting purchases like a bathroom or kitchen remodel).
See the full digital path to purchase infographic.
About Local Market Launch:
Local Market Launch delivers business listings management and local presence solutions for national brands, multi-location businesses, franchises, and local SMBs through a growing network of channel partners, including directory publishers, newspaper publishers, broadcast media companies, digital media agencies and certified marketing representatives (CMRs). The company is delivering new standards of quality and service to business listings management that combines the best technology with the quality-controlled ease of a do-it-for you solution. Find more information or sign up for a partnership at http://www.localmarketlaunch.com.