Beverly, Mass. (PRWEB) May 21, 2013
FPgirl by FashionPlaytes (http://www.fashionplaytes.com), the first girl-driven fashion and style destination, has announced its new summer line of clothing and accessories with a focus on summer fun. School is almost out and FPgirls are ready to model their favorite warm-weather designs – including dip-dyed rompers, nautical stripes and colorful tops and dresses with funky back detailing – while beating the heat.
The new summer fashion line was inspired by the FPgirl community – now nearly 1 million girls strong – which encourages girls to share fashion advice, enter design contests and comment on questions from their peers. In the new line, girls will see more trendy hemlines like hi-lo and shirttails, sports-inspired styles and cropped colored denim that will continue to inspire the trend-savvy fashionistas as the weather heats up.
Another addition to the summer line is a gorgeous peacock embellishment, a winning design submitted by a budding designer from the FPgirl community in the inaugural Simple2Swag contest. FPgirl is also offering new distressed sport graphics for a vintage look along with positive messaging for girls to incorporate into their designs. Inspirational embellishments like Be Bold, Be Bright, Be YOU” and “Dare to Dream” provide a fashionable reminder for girls to believe in themselves and their dreams.
“Summer is such a fun season to dress for and our Gen Z girls are right on top of the latest trends,” said Sarah McIlroy, founder and president of FashionPlaytes. “Bright colors and fun new designs make it exciting for girls to create their own summer wardrobe featuring not only apparel but jewelry and accessories as well. We’ve listened to what they want and are excited to be able to provide such a wide range of fresh styles and trends for girls to really customize their summer look.”
About FashionPlaytes and FPgirl:
FashionPlaytes is the creator of FPgirl.com, the online fashion and style destination where girls are designers and set the trends. The FPgirl community is filled with vibrant, talented, and supportive girls who create cool custom clothing, crowd-source designs, and share their insights about what it’s like to be a girl in today’s world. FashionPlaytes celebrates all girls, providing a fun, safe, interactive environment. Its engagement-driven ecommerce platform is fueled by girls, for girls, making it the go-to place for all things fashion related.