Athletic Propulsion Labs Steps into the Future with Launch of APL Concept 3 Basketball Shoe

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Combines Revolutionary Upper Construction with Patented Load ‘N Launch Technology

Combines Revolutionary Upper Construction With Patented Load 'N Launch Technology

Athletic Propulsion Labs Steps IntoThe Future With Launch of APL Concept 3 Basketball Shoe

Today’s launch of the revolutionary Athletic Propulsion Labs Concept 3 basketball shoe raises the performance bar in the basketball footwear market to a level not previously seen.

Athletic Propulsion Labs® released its cutting-edge next generation Concept 3 basketball shoe today. After almost 2 years in development, the APL ® Concept 3 takes performance basketball footwear to a level not previously seen in the category. The innovative design features the company’s newly patented Load ‘N Launch® technology designed to help instantly increase a player’s vertical leap along with a technologically advanced upper and outsole design.

“Today’s launch of the revolutionary Athletic Propulsion Labs Concept 3 basketball shoe raises the performance bar in the basketball footwear market to a level not previously seen. Our goal was to combine the benefits of our patented Load ‘N Launch technology and some of the most innovative materials and construction techniques to create a truly breakthrough basketball playing experience”, said Ryan Goldston, Co-Founder of Athletic Propulsion Labs.

“The Concept 3 is the ultimate playing shoe designed for use both in the gym and on outdoor courts, while providing the player with the comfort, performance and confidence to literally and figuratively raise their level of play”, said Adam Goldston, Co-Founder of Athletic Propulsion Labs.

The upper of the APL Concept 3 basketball shoe is a combination of the finest multi-dimensional synthetics, microfiber mesh and special anti-microbial linings in a construction featuring minimal seams and stitch lines to keep the foot comfortable and performing at the highest level throughout extended periods of play. The unique FloZone layer offers incredible breathability and unrestricted airflow across key areas of the foot and there are strategically placed support structures in critical areas of the shoe. Airflow can freely pass through the upper to the internal open-air, ¾ mesh bootie, keeping the foot cool and comfortable even in the most intense playing conditions. Synthetic suede overlays and the molded high-density collar padding are designed to maximize comfort and provide lock-down support for quick lateral bursts. The APL Concept 3 fits completely true-to-size and provides the secure feeling of a basketball shoe designed to perform at the highest level of competition while providing maximum versatility for team play and recreational use.

The Concept 3 outsole uses a segmented herringbone design and translucent performance windows surrounded by orbital grooves to maximize surface contact and increase traction in every situation across multiple playing surfaces. The forefoot of the Concept 3 features the patented, spring-based Load ‘N Launch® technology. The Load ‘N Launch device is implanted in a cavity in the forefoot of the basketball shoe and is designed to provide an instant improvement in vertical leap.* The device works in conjunction with the advanced materials of the outsole, midsole, insole and sockliner to create an integrated, high-performance experience unlike any other basketball shoe. Midsole compression grooves work in concert with the high-performance sockliner and internal shankplate to provide efficient cushioning and responsive court feel.

The APL Concept 3 uses ambient air to its advantage. Aerodynamically designed to allow unrestricted flow throughout the shoe, The Concept 3 provides a unique combination of materials and technology designed to deliver an experience never before seen in the basketball market. The sleek design and cutting-edge construction will allow players who wear the APL Concept 3 to realize the full benefit of the patented Load ‘N Launch technology, while achieving maximum comfort. The future of vertical enhancement has arrived.

The $175.00 APL Concept 3 will be available exclusively at and will be initially offered in 3 colorways: Black/Grey, Green/ and Silver/Black/Magma. Pre-sale for this revolutionary new shoe will begin on May 23, 2013 at

About Athletic Propulsion Labs®:
Athletic Propulsion Labs was founded in Los Angeles, California by twin brothers Adam and Ryan Goldston, two former University of Southern California basketball players. The company is dedicated to the creation of world-class, breakthrough technology that significantly enhances the performance of athletes in a variety of sports. All APL basketball shoes are available exclusively at and feature the revolutionary Load ‘N Launch® Technology. The patented Load ‘N Launch® device is implanted in a cavity in the forefoot of the shoe and serves as a “launch pad” by taking the energy exerted by the player and increasing lift with the aid of an intricate, spring-based propulsion system designed to increase vertical leap up to 3.5 inches based upon athletic ability and physical conditioning of the individual*.

The APL Concept 1 basketball shoes were introduced on March 24, 2010. The NBA ban of the APL® Concept 1 shoes occurred on October 19, 2010 and marked the first time in the 64-year history of the NBA that a shoe was banned because it provided an “undue competitive advantage”.

For more information on Athletic Propulsion Labs, please visit the website at or

NJ Falk

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