It's a huge mistake to let referrals happen organically. There's no higher return on investment than a referral program.
Minneapolis, MN (PRWEB) May 21, 2013
On Thursday, May 23rd, Rick Storlie of New Home Sales Coach will be presenting a webinar documenting a 3 step referral generating system for home builders and remodelers.
Rick Storlie is the CEO of New Home Sales Coach, a new home sales training firm that specializes in helping home builders and remodelers reach their sales goals. Storlie’s next webinar will outline a home builder marketing system that helps builders increase referral leads. The system focuses on a builder's current buyers and past clients plus Realtors® and trade partners.
Storlie's research shows most home builders let referral leads happen organically. That is, they hope happy customers go out of their way to spread the word about the great service they provided. According to Storlie, nearly every builder has some organic referral business. But the point he makes, is that the quality of a referral lead is so high, every home builder and remodeler should make referral leads the focus of their marketing efforts.
“In 2010 I tracked the conversion rate of 5 different types of lead sources. Client referral leads converted to buyers 75% of the time. Realtor® leads converted 25% of the time. Nothing else, including web or walk-in leads, came close to those numbers,” said Rick Storlie.
“It's a huge mistake to let referrals happen organically. There's no higher return on investment than a referral program,” Storlie said. “That's why I developed a 3 step process builders can incorporate in a few days to get more referral leads.”
Storlie's 3 step process includes:
1. Defining a rewards program for both Realtors® and customers.
2. Keeping the program top of mind via events
3. Executing and growing the program weekly through sales staff
On May 23rd, 2013 Storlie will be revealing his 3 step system he's seeing builders use to dramatically increase their referral business.
- What: White Hot Referral Strategies: 3 Easy-to-Implement Tactics to Leverage More Leads from Your Network (webinar)
- When: Thursday, May 23rd, 2013 at 11 PDT, 12 MDT, 1 CDT, 2 EDT
- Register: [https://www2.gotomeeting.com/register/932641554
- Cost: $0 but limited to 100 attendees
Storlie has created a sales and marketing Scorecard that will tell any home builder or remodeler how well they're doing today. The Scorecard takes 2 minutes; builders will get an immediate score and see how they compare to their builder peers.
- Home builders can get their Home Builder Marketing Scorecard here: http://www.nhsalescoach.com/home-builder-scorecard
- Remodelers can get their Remodeler Marketing Scorecard here: http://www.nhsalescoach.com/remodeler-scorecard
About Rick Storlie:
Rick Storlie of New Home Sales Coach has been helping home builders and remodelers reach their sales goals since 1992. Visit NHSalesCoach.com to access Rick's free Sales and Marketing Library full of tips from generating new leads, Realtor strategies, sales techniques and sales management secrets. Storlie can be reached at 952-895-5566 or SellMore(at)GameDayCoaching(dot)com.