Datonics CEO Speaks at SMX London 2013

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Michael Benedek offers tips on search retargeting in online advertising.

"Scaled, consumer purchase-intent data can enhance the effectiveness of online campaigns by reaching people on the sites where they spend most of their time," said Michael Benedek, CEO of Datonics.

Online data company Datonics (http://www.datonics.com) CEO Michael Benedek spoke on a panel titled “Ready, Aim, Fire…Then Retarget” at the Search Marketing Expo which was held in London, United Kingdom from May 15-16, 2013.

Benedek, along with fellow panelists, explored retargeting by sharing ideas on how professionals are using the practice to engage with consumers who have demonstrated interest in marketers’ products and services. He said that with search retargeting, consumers see relevant advertising and marketers are able to reach their audiences in a privacy-sensitive manner.

“Scaled, consumer purchase-intent data can enhance the effectiveness of online campaigns by reaching people on the sites where they spend most of their time,” Benedek explained. “With Search retargeting, marketers engage with consumers who may not be familiar with their brand. Ads are delivered based on search and purchase-intent data collected from third party data-providing sites. It's a mutually beneficial exchange with data-providing sites compensated when their data is used and marketers able to reach in-market audiences. Consumers are an important beneficiary, seeing privacy-sensitive, relevant advertising wherever they go.”

SMX London is a search marketing industry conference designed for experienced internet marketers that provides a face-to-face forum where participants learn the essentials of paid search and search engine optimization, as well as successful search business strategies, search analytics, new media, platforms and technology.

About Datonics
Datonics (http://www.Datonics.com) is the Internet’s leading aggregator and distributor of highly granular and proprietary search, behavioral purchase intent and life-stage data. Datonics’ 350+ pre-packaged segments and unlimited number of custom keyword-based segments facilitate the delivery of highly relevant, privacy-sensitive ads to online consumers. Datonics is headquartered in New York City with a research and development center in Tel Aviv, Israel. Datonics is a member of the Network Advertising Initiative (NAI). For more information, visit http://www.datonics.com.

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