Our new guide will make it easier for businesses to attract, engage and retain local customers online.
Beltsville, MD (PRWEB) May 21, 2013
Vocus (NASDAQ: VOCS), a leading marketing cloud provider, released Where It’s At, a free local marketing guide. The guide will help businesses of all sizes connect with customers by integrating key local marketing channels: social media, email marketing, local listings, search engines, PR and content marketing.
While businesses across the country struggle to reach local customers with traditional marketing, customers are actively looking for local businesses online. According to Pew, 51 percent of adults now look online for information about restaurants, bars and clubs.
“While the customers are out there, local businesses face a multitude of challenges when it comes to connecting with them,” said Vocus Senior Vice President of Products, You Mon Tsang. “Our new guide will make it easier for businesses to attract, engage and retain local customers online.”
The guide includes:
- Effective strategies and tactics for connecting with local customers looking for a business’ product or service
- Tips and advice from online marketing experts including Brian Carter, Ric Dragon, Heidi Cohen and Aaron Strout
- Case studies of two local marketing success stories: restaurant chain Meatheads and architectural firm Baskervill
Where It’s At, Vocus’ free local marketing guide is available to download today: http://www.vocus.com/blog/local-marketing-guide
Vocus is a leading marketing cloud provider that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America , Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572.
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