Sales Of Maternity Bras From Freya, Available At Leia Lingerie, Up Almost 20%

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Freya Lingerie have announced that sales of their maternity bra ranges are up by almost 20% year-on-year. Freya, one of the key lingerie brands available from lingerie retailer Leia, claim that the rise in popularity of their maternity products is due to their wide variety of styles, as well as the high quality of the fit.

Leia Lingerie - Freya Rosie Bra

Freya maternity bras are designed to support the entire breast and offer the maximum possible amount of support.

Leia’s website allows women to buy lingerie online, buy swimwear online and buy sportswear online. As one of the principal manufacturers featured on the site, Freya offer a selection of maternity, soft cup and nursing underwear.

Freya claim that their Spring/Summer 2013 collection has proved popular in part because of the range of quirky prints, patterns and colours. In addition, many of its soft cup and maternity styles are available up to a HH cup and from a 28” to a 48” back.

Freya’s maternity bras are also designed using a soft handle fabric for extra comfort; as well as a special Feran Ice application – ideal for nursing bras as it helps to keep the wearer cool and draw moisture away from the body.

The current collection from Freya includes the 1950s-inspired Rosie range with a polka dot pattern; the Kelly nursing bra in leopard print; and Deco, the soft cup solutions bra that offers support without the underwire.

During pregnancy, a woman’s breast size will vary considerably. Without the correct support, these changes could affect her experience of nursing by putting strain on the breast milk ducts. To compensate for these variations, Freya maternity bras are designed to support the entire breast and offer the maximum possible amount of support.

Freya’s Ann-Marie Manley said of the recent sales increase, “Despite bra support being the subject of debate lately, we’ve certainly seen a spike in sales of our nursing and soft cup styles. As breast size changes during pregnancy, we find that women not only want to find a bra for nursing, but, during post-pregnancy, they want to wear a comfortable soft cup style so they will remain supported. In particular, it’s Deco soft cup that is proving a best-seller, chosen for its smooth moulded shape and the fact that it is wire-free.”

About Leia

Leia has over ninety years of lingerie design experience and allows women to buy lingerie online and buy swimwear online – all whilst offering an affordable boutique experience. Sizes range from an A to a K cup. Leia principally retail through an online store, but they also have boutiques in York and Cardiff, as well as Kent’s Bluewater shopping centre. To find out more about Leia, visit

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Holly Henstock
Leia Lingerie
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