Part of KidzVuz' mission is to encourage kids to think about the things they do, play and see."
New York, NY (PRWEB) May 29, 2013
KidzVuz welcomed a dozen kids and their digital influencer Moms to Chef Toni’s Cooking Adventures in NYC to cook healthfully, and from scratch, from Jennifer Perillo’s popular new cookbook, Home Made with Love.
“We were thrilled when Jennifer came to us wanting to celebrate the cookbook with cooking and videos from kids themselves,” says KidzVuz co-founder Rebecca Levey. “We have lots of kids on the site already talking about favorite snacks, recipes and restaurants, so it seemed like a perfect fit.”
Chef Toni’s, a sun-filled cooking school for kids on NY’s Upper West Side was the perfect setting for the party. After an introductory talk from Perillo, kids were given a recipe for her All Purpose Baking Mix and given the choice to use the mix to make pancakes, waffles, or cupcakes. Not surprisingly, cupcakes were the overwhelming favorite.
Once the kids were done, they went into the “Cooking Confessional” to make a video about what they cooked, how, and why. The videos were then posted to KidzVuz.com, and made available on the KidzVuz app.
“Part of KidzVuz’ mission is to encourage kids to think about the things they do, play and see,” says Nancy Friedman, co-founder of KidzVuz. “One of the most important things they can think about is what they eat. Cooking food themselves empowers kids and ensures that they know what’s going into their bodies. ”
Home Made with Love is a bestseller on Amazon, and the KidzVuz cooking party was the first stop in a multi-city book tour for Perillo – but the only stop that included either videos by kids or cooking with kids.
“Cooking, for me, has always been about family, and never about being complicated or difficult,” says Perillo. “The KidzVuz cooking party let me show off that philosophy: these kids did a fantastic job cooking recipes from the cookbook with almost no help from the grown ups in the room.”
KidzVuz, LLC is a tween focused media and Entertainment Company dedicated to delivering safe, creative and empowering products to tweens and their parents through interactive media, mobile apps, brand marketing and live events. Launched in 2011, KidzVuz runs the only website and iOS app that allows tweens to create and share videos about the products and brands they love.
Brand partners have included Microsoft Surface, The Children’s Place, Fashion Angels, Parragon Publishing, Nature’s Path, Audible.com, Homewood Suites by Hilton and more.
Founded in 2011 by Nancy Friedman and Rebecca Levey, KidzVuz has been featured in the Wall Street Journal as a top site for tweens, Teachers First as an educational resource, and was named a best new site by Cool Mom Picks. EW.com names the KidzVuz iOS app one of the Ten Best Kids Apps of 2012.
About Jennifer Perillo:
Jennifer Perillo is the author of Homemade with Love: Simple Scratch Cooking from In Jennie's Kitchen and is one of the country’s most beloved food writers, mom, seasoned recipe developer and personal chef. Jennie has won the hearts and taste buds of all who follow her blog, In Jennie’s Kitchen, (http://www.injennieskitchen.com/) where she writes about food, family and life and the crossroads where they meet. In Jennie’s Kitchen has been praised by leading publications and websites such as The New York Times, Saveur, Oprah.com and The Everyday Food Blog.
Jennie is also the Consulting Food Editor for Working Mother Magazine and a contributor to Relish Magazine and the Food Network’s FN Dish Blog. Her recipes have been featured in many national publications.
About Chef Toni's Cooking Adventures
As a uniquely designed cooking "adventure" for children ages 2-16 that focuses on “farm-to-table” cooking, C.T.C.A's vision is for each child to experience the pleasure of socializing around healthy cooking while learning to grow into a top “junior chef". Chef Toni's Cooking Adventures teaches the fundamentals of: Farm-to-Table Cooking, Healthy Food Choices, Smart Shopping Skills, Culinary Techniques, and Basic Manners & Etiquette. For more information visit http://www.cheftoniscookingadventures.com.