"We are looking for a name that is fun, memorable, relates to the wireless industry, and of course, worthy of his awesome mobile abilities," said Scott McLaren, ProtectCELL Chief Marketing Officer.
Novi, MI (PRWEB) May 21, 2013
ProtectCELL, a Fortegra Financial company (NYSE: FRF), today announced a contest to name the company’s new icon, a “mobile superhero” of sorts.
“As part of a complete rebranding, we are excited to introduce our newest ProtectCELL team member,” said Scott McLaren, ProtectCELL Chief Marketing Officer. “This little guy may be small but he answers to no one – because he doesn’t have a name yet! With the launch of our new tagline, “Get Protected, Stay Connected,” he will be a focal point of our communications - delivering added value and information to folks using mobile technology everywhere. First though, we are trying to connect with creative people and openly asking for help in naming him. Just think, it’s a great chance to help us launch our newest branding efforts.”
The contest runs now through June 20, 2013 with a grand prize of $1,000 and three “first prizes” of $200 each. The contest is open only to legal residents of the United States who have the age of majority in his or her state of residence at the time of entry. Full contest rules, a look at the ProtectCELL icon, and an entry form are all available at facebook.com/ProtectCELL in the “Name the ProtectCELL Superhero” app.
“In addition to being downright fun, our mobile superhero carries ProtectCELL’s new logo,” said McLaren, “which includes a classic shield -- a visual representation of ProtectCELL’s mobile protection -- and the “on” button -- symbolic of the connectivity that customers want from their mobile devices. It is important for entrants to keep this message in mind when entering the contest, as delivering relevant content and information will be his primary job responsibility. We are looking for a name that is fun, memorable, relates to the wireless industry, and of course, worthy of his awesome mobile abilities. We thought it would be a fun way to connect with people who may or may not be aware of ProtectCELL.”
ProtectCELL, a Fortegra company, safeguards consumers’ wireless lifestyles by offering valuable services and protection compared to limited warranties and standard insurance. Known for its strong alliances with industry-leading partners, ProtectCELL continues to evolve in order to meet the growing demands of both consumers and independent wireless dealers. For more information, please visit http://www.protectcell.com. Fortegra Financial Corporation is an insurance services company that provides distribution and administration services and insurance-related products to insurance companies, insurance brokers and agents and other financial services companies in the United States. In addition, the company sells insurance products and services directly to consumers. Fortegra Financial’s brands include: Life of the South®, 4warranty, ProtectCELL, Continental Car ClubTM, Auto Knight Motor ClubTM, United Motor ClubTM, ConsectaTM, Pacific Benefits GroupTM, Bliss & GlennonTM, South Bay Acceptance Corporation, Universal Equipment Recovery Group, and eReinsureTM. For further information, please visit http://www.fortegrafinancial.com.