Docstoc Launches ExpertCircle Review Platform for Small Business Owners

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New expert review platform helps small businesses discover the best products and vendors as endorsed by other professionals

Today, Docstoc (, the premier online destination to start and grow small businesses, launched ExpertCircle (, a new platform to enable businesses to find the top recommended products and vendors. Using the testimonials of authenticated professionals, ExpertCircle leverages expert endorsements, critiques and reviews to recommend tailored products in categories such as business insurance, productivity software and human resource tools.

ExpertCircle was created to give business owners and operators peace of mind by knowing they can discover the best products and vendors for their business in seconds. Small businesses can now easily see what their peers are using and what they recommend. Products are categorized both by subject areas (accounting, human resources, real estate) and by specific industries (retail, restaurants, health care).

ExpertCircle is the latest innovation by Docstoc, the go-to resource for small businesses with more than 30 million registered users. Docstoc helps entrepreneurs start, grow and manage their businesses by hosting the best quality and widest selection of professional documents and resources.

How ExpertCircle works:

  • Entrepreneurs, business owners and operators can create a comprehensive profile of their business, which will then enable them to receive ongoing tailored recommendations of the best and latest products and vendors that will help them most for their specific needs.
  • ExpertCircle users can search and view endorsements and critiques of products and vendors that are authenticated by experts both in and outside of their social graph.
  • Authenticated experts can leverage their own expertise by endorsing or critiquing products and vendors with the option to also leave a more detailed review.
  • Business owners can submit their product for consideration by the ExpertCircle community.

“Millions of small businesses utilize Docstoc each month, and they’re constantly telling us that they need help determining which products are the most valuable to help them reach their business goals,” said Jason Nazar, founder and CEO of Docstoc. “Most small business owners rely on word of mouth for business advice; with ExpertCircle we’re incorporating the ability for those same professionals to share their personal endorsements on a platform accessible by all business owners, so that they can, too, easily find the best products and vendors that are reviewed by their professional peers and based on their given needs. The same way that consumers turn to Yelp and Angie’s List for reviews, ExpertCircle is a free platform for business owners, entrepreneurs and operators to get the most reliable recommendations on business products that their peers recommend and use.”

About Docstoc:
Docstoc ( is the premier online destination to start and grow small businesses. It hosts the best quality and widest selection of professional documents (over 20 million) and resources including expert videos, articles and productivity tools to make every small business better. Docstoc is among the top 500 most visited websites (quantcast) and has over 30 million registered users. It offers a vast collection of free resources and provides a monthly membership, which unlocks its widest selection of premium content. Docstoc also provides the technology to help facilitate the sharing and promotion of documents across the web and has popularized the use of embedding documents throughout the blogosphere and mainstream media.

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Taryn Langer
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