Ellery Homestyles Announces Formalized CEO Transition Plan

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Hugh Rovit, former CEO of Sure Fit, to Succeed Founder Budd Goldman in December 2013.

Ellery Homestyles, a leading supplier of branded and private label home-fashion products including curtains, bedding, throws and specialty products, has announced that Hugh Rovit will succeed Budd Goldman as
Chief Executive Officer at the end of calendar year 2013.

Rovit, who joined Ellery on May 20th, served as CEO since April 2006 of Sure Fit Inc., a manufacturer and marketer of ready-made slipcovers, outdoor furniture covers and other home décor products, until the time of its sale in December 2012 to Focus Products Group International. Goldman founded Ellery in 2000 and will become Co-Chairman of the Company’s Board of Directors, with a continuing strategic role.

“I met Budd soon after I entered the home furnishings industry and we have enjoyed a great relationship over the years,” Rovit said. “The chance to join Ellery and help execute on the portfolio of exciting growth strategies he and his team are developing is a fantastic opportunity for me.”

Prior to Sure Fit from 2001 to 2005, Rovit was a principal at a consulting firm focused on operational improvement initiatives. Previously, he held the positions of Chief Financial Officer of Best Manufacturing, a manufacturer and distributor of institutional service apparel and textiles, from 1998 thru 2001 and Chief Financial Officer of Royce Hosiery Mills, Inc., a manufacturer and distributor of men’s and women’s hosiery from 1991 thru 19998. Rovit currently serves on the board of directors of Spectrum Brands Holdings, a $4 billion publically traded global consumer products company.

“I have known Hugh for many years through the industry and am thrilled to welcome him to Ellery," Goldman said. “Under his leadership, Sure Fit established itself as a best-in-class business partner to many of the same customers with which we enjoy a similar relationship. His experience managing the Company’s significant growth during his tenure there will be a tremendous asset as we continue building a leading consumer home products business.”

“When we purchased Ellery in December 2010, we committed to Budd that together we would develop and execute a CEO succession plan that would be right for all of Ellery’s stakeholders,” said Troy Templeton, managing partner of Trivest and majority shareholder of Ellery. “Hugh is a great fit for the Company and the timing is perfect for he and Budd to work together over the balance of the year to ensure a seamless transition.”

About Ellery Homestyles
Ellery Homestyles is a leading supplier of branded and private label home-fashion products to major retailers – offering curtains, bedding, throws and specialty products. Our proprietary brands deliver innovation in fashion, function and design and include Eclipse™ - the voice of authority for energy-saving, noise-reducing, blackout curtains; Curtainfresh™ - innovative curtains with odor-neutralizing technology developed in partnership with Church & Dwight, maker of Arm & Hammer®; SoundAsleep™ room-darkening curtains, The Official Curtain of the National Sleep Foundation; ComfortTech™ - the only blankets constructed with premium 3M™ Thinsulate™ Insulation, providing luxurious style, lightweight comfort and superior warmth; VUE™ – the home fashion brand that presents Ellery’s “point of view” on fashion trends and design, Waverly® - the oldest continuously advertised home fashions brand in America recognized by consumers for its distinctive traditional looks; Historic Charleston Collection™ - the distinctive home fashions brand that is steeped in historic Charleston’s decorative arts culture and Absolute Zero™ Home Theater – decorative home fashion draperies developed to block 100% of light for the optimal media experience; SeasonSmart™ – the ultimate 3M™ Thinsulate™ insulating curtain for year round energy savings. Ellery is a global company headquartered in New York City with a 375M square foot distribution center in North Carolina and offices in China, India and Pakistan.

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Cheryl Morse
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