“With more than 30 percent of Nambé.com customers shopping from mobile devices, we focused on providing an intuitive shopping experience across all channels,” said Chelsea Mueller, Nambé Director of eCommerce.
(PRWEB) May 23, 2013
Nambé, in partnership with LiveAreaLabs, recently launched a new digital flagship experience. The new website is one of the first in the serveware, giftware, and tabletop segments to utilize responsive design, allowing Nambé customers to seamlessly explore and shop the brand’s luxury designs across mobile, tablet, and desktop devices.
The Nambé commitment to crafting and selling museum-quality homewares played a paramount role in informing the design approach of LiveAreaLabs. Elegant and modern, the finished website elevates the brand and product while still inviting customers to explore the full breadth of the company’s story. In addition to providing customers with a high-end way to shop the brand’s beautifully designed products, the website showcases the Nambé legacy, awards, and designers.
“Nambé products have earned their places in museums. They’re beautiful, impactful pieces.” says Mark Moskal, CEO and Co-Founder at LiveAreaLabs. “We created an environment that showcases their beauty and stories.”
LiveAreaLabs built the refined ecommerce experience on the Demandware Commerce platform. Demandware’s enterprise cloud platform minimizes the costs and complexities of running commerce operations and empowers retailers to respond with speed and agility to new market opportunities and continually evolving consumer expectations.
A family-owned company featuring exceptional American design since 1951, Nambé makes museum-quality art a part of daily life, combining fine materials with hand craftsmanship and design from the world’s most esteemed designers. Made from a remarkable metal alloy unique to Nambé and a 15-step casting process, Nambé metal designs have the beauty and luster of silver, the strength of iron and yet will not crack, chip or tarnish. In 1999, Nambé added full-lead, mouth-blown crystal to its collection. In 2007, the company launched its first collections of flatware and dinnerware products. Today, Nambé boasts a vase assortment of serving pieces, giftware, lighting, frames, flatware and barware – art designed for everyday living.
LiveAreaLabs is digital retail agency focused on creating flagship experiences for fashion, beauty, and lifestyle brands. From offices in Seattle and New York City, LiveAreaLabs serves clients throughout North America including Ariat, Black Diamond, Brooks, Burton, Chicco, Fila, Frederick’s of Hollywood, Gregory, Jones New York, Leatherman, LUSH, Meredith Wendell, Nambé, New York & Company, Scientific American, and Urban Decay. For more information, please visit LiveAreaLabs.com