Travel consumer behavior makes it more important now than ever before to ensure that hotels effectively tell visually compelling stories online.
Toronto, Ontario (PRWEB) May 22, 2013
When it comes to attracting more travelers to a particular hotel, using visuals to tell a story online is incredibly effective because travelers rely on hotel visuals as they research and evaluate their options online.
Research by Google reveals that online video prompts business travelers to book 72% of the time. In addition, 89% of leisure travelers watch video online as well. This travel consumer behavior makes it more important now than ever before to ensure that hotels effectively tell visually compelling stories across all online channels.
Join the webinar, Attracting More Guests Through The Power of Visual Storytelling to learn how hotels can drive more bookings by using visuals to show their stories.
Hosted by: Darlene Rondeau, Vice President, Online Merchandising Best Practices, VFM Leonardo
Date: Thursday, May 23rd, 2013
Time: 12pm Eastern Standard Time
Duration: 45 min + 15 min Q&A
Attendees will learn:
- Where and how travelers are using smartphones and tablets
- How consumers are using multiple screens sequentially and concurrently
- Differences in how consumers use mobile apps and mobile browser websites
- Elements required for smartphone and tablet optimized hotel websites
- How hotels are successfully optimizing their stories for smartphones and tablets
Meet the Speakers
Greg Oates, Travel Editor, 200rooms.com
Greg is a professional travel editor and had has written many hotel blogs on his website 200rooms.com. Greg also works closely with hotel professionals to help them reach guests through content marketing strategies, visual storytelling, social media and media relations.
Melissa Bruckler, E-commerce Consultant, Granite Hospitality
Melissa has been with Granite Hospitality since its inception in 2006 and has a very respectable 20 years of experience in the hospitality industry under her belt. She is responsible for driving maximum results for Granite’s properties including the Radisson Fresno, Holiday Inn Denver Lakewood among others through strategic online marketing.
About VFM Leonardo
VFM Leonardo is a technology and online media company for the global hospitality industry. We provide e-marketers at hotel brands; management companies and hotel properties with technology, sales conversion tools and a global travel media network that enables them to better visually merchandise their hotels to millions of in-market travel shoppers monthly. Our core products, the VScape® Digital Asset Management System and VBrochure™ Online Merchandising System, leverage the VNetwork™ - the largest media syndication network in the industry. It includes all major search engines, Global Distribution Systems, online travel agencies, travel research and supplier websites, search portals, review, travel editorial, local directories and major social media and video-sharing sites. Taking advantage of VBrochure’s mobile and social media platforms, hotels can ensure that their rich visual presentations reach consumers on their mobile devices and through their social graphs. For more information about VFM Leonardo, visit http://www.vfmleonardo.com.