Alpha Dog Advertising Client, Flagger Force, Recognized Nationally for Cause-Related Marketing Program

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Pennsylvania marketing and positioning firm creates messaging for National Work Zone Awareness Week, resulting in campaign nomination for Best Cause-Related Marketing in national competition.

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Cones are replaceable. People are not.

Alpha Dog Advertising is proud to announce client, Flagger Force, as a finalist for the PR Daily Awards in the Best Cause-Related Marketing category. The awards are hosted by Ragan’s PR Daily, an organization that addresses news and advice regarding marketing, social media, and public relations throughout the country.

Flagger Force is recognized for being the industry leader in traffic control and safety services with offices spanning the Mid-Atlantic region. The nominated campaign was developed by Alpha Dog Advertising for National Work Zone Awareness Week, an annual event held to honor those individuals who have lost their lives in work zones. The message “Cones are replaceable. People are not.” combined with the image of a cone that was run over by an inattentive motorist created an impactful pairing to drive home the importance of safety to motorists. The integrated marketing campaign included various forms of print, billboards, digital media, and a traffic cone lighting ceremony focusing on increasing public awareness about work zone safety.

Alpha Dog Advertising and Flagger Force are competing alongside six other finalists in the Best Cause-Related Marketing category including Bailey Lauerman, California Earthquake Authority and American Red Cross, Cantor Fitzgerald and its affiliate BGC Partners, NYC Human Resources Administration (HRA), Children’s Medical Center of Dayton, U.S. Green Building Council. The winner will be announced in late-June 2013.

Alpha Dog Advertising is a boutique marketing and positioning firm that assists mid to large size organizations with marketing communication strategies. To contact them for more information, call 717.517.9944 or e-mail them at info(at)alphadogadv(dot)com

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Catlin Williams
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