If your website promotion strategy is always focused on good content, you need not worry about these 'now you see it; now you don't' updates.
Salt Lake City, Utah (PRWEB) May 22, 2013
Is this the end of affordable search engine optimization or the beginning of cleaner search results?
In response to a YouTube video from Matt Cutts, Google’s resident search algorithm expert, i4 Solutions has announced the launch of a new evaluation service to help business owners gauge the potential adverse impacts of the new Penguin 2.0 update. Just by way of its name, this update promises to impact linking strategies for low cost SEO methods and social media marketing tactics.
What is the core of the Penguin 2.0 update?
For those who work hard every day to produce high quality content and strong results for clients; have no fear, Google is out for spammers. The new evaluation service from i4 Solutions takes an in-depth look at the quality of a website and, just as with their affordable search engine optimization techniques, determines what may not be meeting quality guidelines. While many business owners who have employed proper optimization tactics will have no problem with this update, there may be some who are wrongfully impacted at the fault of their Internet marketing provider. This new service also evaluates the current social media marketing strategy of the business and looks for the impact of poor quality links from low cost SEO efforts.
Which guidelines should be followed to maintain credibility for Penguin 2.0?
As with anything that is done on a website, keep it clean. This is the primary rule for avoiding a penalty from the wrath of the new update. While every business owner is seeking to rise above their competition, many will learn the hard way that anything less than affordable search engine optimization with high quality roots will soon be wiped from the face of the earth (AKA page 1). The same holds true for not following quality guidelines with social media marketing efforts. This is a huge win for those who work hard to produce clean content and high quality information that is actually relevant and useful to the web visitor. Take this next example of guidelines for avoiding penalties with the update as a means of providing good, useful content for the web visitor. When these risk takers attempt to implement low cost SEO tactics to win the day, the inevitable response will be a painful regimen of poorly indexed content. For those who really have a passion for the art of SEO, and strive to do it well, the rule has been clear from the beginning: “If you do a poor job and present the content with lascivious tactics, then search engines are well within their rights to do a poor job ranking your content,” said Brandon Anderson, Co-founder of i4 Solutions.
Guidelines for avoiding a painful hit from the new Google update:
Do not try to buy links or participate in spam link exchanges.
Always follow quality guidelines for anchor text.
Evaluate your current links in Webmaster Tools and eliminate anything that is low quality.
Avoid publishing articles on websites that are known to sell links for profit- other than respected press release sites.
Create an audit report for all of your public links and onsite links.
Moving forward, ensure all content is clean, engaging, natural, and published only using reliable sources.
For more information, please visit: http://www.i4.net