Fluid, Inc. Expands Product Team Leadership with Two Digital Commerce Industry Experts

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Fluid Inc has made two key hires on the on-demand visual merchandising software products team.

Brooke Aguilar

"The addition of Brooke and Sanjay to the leadership team will accelerate our go to market partnerships and product innovation to fuel the next wave of exponential growth."

Fluid Inc., the digital shopping innovator, has made two key hires on the on-demand visual merchandising software products team with the addition of Brooke Aguilar, Vice President - Global Business Development, to develop new partner relationships with global ecommerce product and service providers and Sanjay Tibrewal, Vice President - Product Management, to drive and execute on the vision for Fluid’s software product suite.

”Retailers and branded manufacturers are quickly turning to Fluid for our on-demand visual product customization and merchandising capabilities,” said Neil Patil, Chief Product Officer at Fluid, Inc. “The addition of Brooke and Sanjay to the leadership team will accelerate our go to market partnerships and product innovation to fuel the next wave of exponential growth.”

Brooke Aguilar

In her role as Vice President of Global Business Development, Brooke will lead and oversee the growth of key business partner relationships and business development initiatives that are consistent with software product business’s overall strategy. Brooke has 12 years of experience in business development, marketing and sales with expertise in creating and capitalizing on business networks and fostering relationships to develop customer-centric solutions.

Brooke most recently served as Sr. Vice President of Mortgage Lending Sales & Marketing at Platinum Data Solutions. Prior to Platinum, Brooke was the Vice President of Strategic Accounts at CoreLogic where she was responsible for maintaining nearly $12 million of business. During her tenure, she worked with the nation’s top financial institutions to implement front-end risk mitigation systems and portfolio management and marketing services. Previously, Brooke worked with Goldman Sachs and Wells Fargo, and served as a consultant to leading manufacturers in healthcare. Brooke has a Bachelor of Business Administration in Finance from the Cox School of Business at Southern Methodist University, and a Master of Business Administration from Pepperdine University.

Sanjay Tibrewal

Sanjay is responsible for developing the vision, strategy and roadmap for Fluid’s on-demand visual merchandising suite, managing all product initiatives through the entire lifecycle from ideation and inception through development, testing, launch and ongoing enhancements. He has over 20 years of experience in software engineering and product management across several large and small companies.

Sanjay most recently served as Head of Product Management & Strategy at MyBuys. Prior to MyBuys, Sanjay held senior product management positions at ServiceLive and Symantec, and served as Founder & CEO of Kiobo, Inc. and Nehron Technologies, Inc. Sanjay earned a Bachelor of Engineering, Electronics & Communications Engineering from Indian Institute of Technology – Roorkee, a Master of Science in Electrical Engineering from Boston University, and a Master of Business Administration, Finance & Marketing from University of Pennsylvania – The Wharton School.

About Fluid

Fluid is focused on shopping in today’s digital world. We bring together both agency services and on-demand visual merchandising software products to deliver solutions to our clients that drive sales and brand results. Our work for world-class retailers brings their brands to life, making the digital shopping experience fun, vivid, intuitive and social. Brands and retailers tap our combination of strategic consulting, custom design and development services, and our visual merchandising suite to engage, convert and retain consumers with unique digital experiences.
Fluid is headquartered in San Francisco, with offices in New York and Chicago. For more information, visit http://www.fluid.com (agency services) or http://www.fluidretail.com (on-demand visual merchandising suite) and follow us on Twitter @Fluid or Facebook/FluidInc.

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Stephanie Aldrete
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