WillowTree Apps Expands Senior Team with Addition of Mike Moore As General Manager, Media & Platform Development

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Leading Mobile Design and Development Firm Continues Growth Following Widespread Industry Recognition and Critically Acclaimed Apps.

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For many companies, mobile will represent both the biggest opportunity and the biggest threat over the next decade, and there is no one better than Mike to help them navigate these waters.

WillowTree Apps®, LLC., one of the leaders in mobile strategy, mobile design, native application development, and mobile web optimization announced today that Mike Moore has joined the company as General Manager, Media & Platform Development. WillowTree Apps is expanding its senior team in response to the continued rapid growth the company is experiencing.

Moore is a seasoned digital media executive with over fifteen years of experience in digital media and products. He has held executive roles in the US and Europe including AOL and Telegraph Media Group. Prior to Willow Tree Apps, Moore was the Global CEO at kgbdeals, Inc. Throughout his career, Moore has built and led teams that have helped global companies design and execute their digital strategies and commercial operations.

At WillowTree Apps, Moore will lead the team in developing platforms and partnerships across B2B, mobile enterprise, and consumer applications in a wide collection of industries including: Media & Entertainment, Retail & Mobile Commerce, Financial Services, and Sports.

With years of experience in digital advertising, search and commerce, Moore will play a key role on the Willow Tree Apps team in developing apps and platforms for clients that can engage the widest possible audience, and have thoughtful monetization plans built into the core. Moore will report to CEO, Tobias Dengel.

"Mike has made a career of helping media companies and other businesses around the world master and capitalize on the rapidly changing digital landscape," said Tobias Dengel, CEO of WillowTree Apps. "With his experience in developing strategies, leading teams, managing operations, building products, attracting audiences and monetizing assets, Mike will help WillowTree continue to expand our leading position helping companies use mobile to its fullest potential. For many companies, mobile will represent both the biggest opportunity and the biggest threat over the next decade, and there is no one better than Mike to help them navigate these waters."

Moore holds a Master of Business Arts from The George Washington University School of Business and a Bachelor or Arts in Marketing and Management from The Fox School of Business and Management at Temple University. He was also a member of the 1992 United States Olympic Rowing Team and a four-time United States National Rowing Team Member.

About WillowTree Apps®, LLC.

WillowTree Apps team is a dedicated team of more then 50 strategists, designers, front-end and back-end developers, - all in-house at their Charlottesville Virginia location. The agency has provided a broad range of consulting and application solutions to diverse clientele and verticals nationwide. For more information, please visit the agency’s website at http://www.willowtreeapps.com.

WillowTree Apps Are registered trademarks of WillowTree Apps in the United States and/or other countries.

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Jessica Baines
WillowTree Apps
(434) 260-8836
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Joshua Weinberg
Digital Life Group for WillowTree Apps
(415) 777-3339
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