Collaaj Joins Citrix Ready Worx Verified to Distribute Newly Launched iPad Whiteboard App to Citrix Ecosystem of Enterprise Professionals

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First-of-its-kind iPad whiteboard app enables users to instantly and securely capture and share whiteboard sessions.

Today at Citrix Synergy™, Collaaj, Inc., maker of world’s first comprehensive enterprise video platform, announced that its recently introduced ‘Collaaj for iPad’ whiteboard app is now Citrix Ready Worx Verified. The Citrix Ready program helps customers identify third-party solutions that are recommended to enhance virtualization, networking and cloud computing solutions from Citrix. As an inaugural Worx Verified program partner Collaaj will soon be made available to over 250,000 existing Citrix enterprise customers and more than 10,000 Citrix resellers.

Collaaj For iPad provides sales, marketing and support professionals with the means to fully capture whiteboard sessions. In a remarkably simple interface, users can annotate over files, presentations and pictures from Citrix Sharefile, Google Drive, Dropbox and Box, or create freestyle drawings. Users can also add audio or incorporate footage from a web cam into an easily editable video that encapsulates the entire whiteboard experience. Collaaj makes highly productive discussions instantly shareable via enterprise social networks, over email, or a dedicated channel with a secure URL. Because the Collaaj platform is built on the cloud, users can access videos at any time.

Collaaj For iPad is particularly helpful to sales teams who can use videos to nurture leads and build their pipeline while marketing teams can integrate Collaaj videos in email and other campaigns to generate new leads without the unnecessary expense and time commitment associated with hiring a videographer. Videos created using Collaaj are also instrumental in training and providing quality customer support.

“With Collaaj For iPad, our goal is to empower sales, marketing and support professionals with a conversational whiteboard approach proven to be effective at capturing and maintaining interest. This results in shortened sales cycles and more customer wins,” said Collaaj founder and CEO, Kiran Kamity. “We have worked with Citrix since early in our beta period and are thrilled to continue that relationship, working closely with Citrix to introduce Collaaj For iPad to the new Citrix Ready Worx Verified program. With only minimal development time and effort from our team using the Worx App SDK, Collaaj For iPad was Worx enabled, verified and secured, and it is now available as an enterprise-ready, secure video solution for thousands of Citrix customers to take advantage of.”

Citrix MDX Technologies centralizes IT configuration, management, security and control for Collaaj For iPad. With Citrix MDX technology, all apps and data reside in a container, separated from personal apps and data on the user’s mobile device. This allows IT to set comprehensive policy-based controls such as data leakage prevention and the ability to remote lock, wipe and encrypt apps and data.

“We are pleased to launch the Citrix Ready Worx Verified program with an impressive set of app providers. Collaaj is a great fit because of the value it brings to sales, support and IT professionals,” said Chris Fleck, VP Mobility Solutions and Alliances at Citrix. “The ability to enrich enterprise communication using asynchronous videos fills a gap between traditional text based email and live meetings. Collaaj For iPad transforms the iPad into a content creation device, which is excellent for mobile sales professionals.”

Collaaj will soon be made available to over 250,000 Citrix enterprise customers and over 10,000 resellers on the Citrix App Gallery.

To see a demo of Collaaj For iPad, please visit the Citrix Worx App Pavilion booth at this week’s Synergy Conference or watch this video https://collaaj.com/9P6vrZ7. To learn more about all that Collaaj has to offer, please visit http://www.collaaj.com.

For more on Citrix Worx-enabled Partners, please see http://www.citrix.com/cms/ready/worx-partner-apps/ or read the Citrix Worx-enabled partner blog. Additional information can be found in the Citrix Worx Mobile Apps press release found at http://www.citrix.com/news/announcements/may-2013/citrix-unveils-worx-mobile-apps.html.

About Collaaj:

Collaaj is an early-stage rich content collaboration company headquartered in Sunnyvale, California with an additional office in Bangalore, India. The company is seed funded. A collection of Collaaj videos can be viewed at http://www.collaaj.com/videos. To learn more about Collaaj, please visit http://www.collaaj.com or Apple's App Store.

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