HomeAdvisor Retains The Abbi Agency to Lead Public Relations Campaign

HomeAdvisor, a top online destination for home repair and improvement, has hired Nevada-based digital engagement firm, The Abbi Agency, to collaborate on public relations strategy.

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The Abbi Agency will highlight HomeAdvisor's core strengths and raise awareness of the company’s new initiatives to help solidify the website as the most trusted free online source for all home improvement, repair and remodeling needs.

Reno, Nev. (PRWEB) May 22, 2013

HomeAdvisor, a top online destination for home repair and improvement, has hired Nevada-based digital engagement firm, The Abbi Agency, to collaborate on public relations strategy. In this capacity, The Abbi Agency will lead publicity for new product launches, position HomeAdvisor spokespeople and assist in the development of social media campaigns.

HomeAdvisor is the nation’s leading free online resource for homeowners to connect with screened and customer-rated home improvement professionals. HomeAdvisor’s trusted online tools and resources include Cost Guide, Home911, ProFinder and ProReviews. HomeAdvisor has helped more than 25 million homeowners connect with qualified home improvement and repair specialists. HomeAdvisor has a network of 85,000 home service professionals, has received 2 million ratings and reviews and more than 500 home improvement and repair categories.

The Abbi Agency has a track record of success and industry experience in both the home improvement and technology sectors. The agency launched online home improvement website DiggersList and has worked with technology companies such as Facebook tab builder ShortStack and online identity verification company Virtrue. The Abbi Agency has increased client brand recognition and driven sales by securing national media placements in Fox Business, Wall Street Journal, MSNBC, Bloomberg, etc.

“HomeAdvisor is a valuable, practical and trusted source for home improvement consumers across the nation,” said Abbi Whitaker, founder and owner of The Abbi Agency. “The Abbi Agency will highlight the website’s core strengths and raise awareness of the company’s new initiatives to help solidify HomeAdvisor as the most trusted free online source for all home improvement, repair and remodeling needs.”

About HomeAdvisor
HomeAdvisor is a leading website and mobile app provider offering resources for home repair and improvement projects. HomeAdvisor’s patented ProFinder technology matches homeowner projects to service professionals from their network of over 80,000 pre-screened providers. Homeowners can make informed home project decisions using resources including: Pro Reviews, featuring reviews from homeowners who have actually been connected with the service professionals they review; Cost Guide, providing average costs for projects coast-to-coast; Home911, offering dedicated 24/7 emergency home repair support; as well as robust home tips and project planning tools. Access to all of the site’s features is free for homeowners, with no membership or fees required. HomeAdvisor is based in Golden, CO, and is a subsidiary of IAC (NASDAQ: IACI).


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