Increased competition is putting pressure on DJs.
Melbourne, Australia (PRWEB) May 24, 2013
DJs are a well-accepted part of the entertainment sector. They provide background music at bars and corporate events. At special occasions like weddings or in clubs, DJs are often the focus of the event entertainment. The Australian DJ Services industry's product offering is stable and the industry is declining.
DJ enterprises are overwhelmingly sole traders, the majority of whom work in the industry part-time. Industry revenue growth has been constrained by the large number of participants in the industry. Most sole traders only work part-time and are motivated by their enjoyment of music and performing as well as revenue. According to IBISWorld industry analyst Naren Sivasailam, “the level of fragmentation in the industry makes it hard for all but the most prominent club DJs to aggressively grow their revenue”. In the five years through 2012-13, industry revenue is expected to decline at a compound annual rate of 1.2%.
The demand for DJs has been largely stagnate in the past five years and this trend is anticipated to continue into the five years through 2017-18. The industry's largest service is providing DJ services at weddings, and therefore the DJ Services industry is grappling with slow growth in the number of weddings. “It is also struggling to compete with technology that allows individuals to compose and play their own playlists at special events”, says Sivasailam. This is also true of corporate markets. The DJs who play these kinds of events are increasingly competing on the basis of the experience they can provide with sound and related light equipment.
For more information, visit IBISWorld’s DJ Services report in Australia industry page.
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IBISWorld Industry Report Key Topics
Businesses in this industry comprise independent (i.e. freelance) disc jockeys (DJs) who play recorded music for an audience, for which they typically receive a fee. This industry does not include salaried employees of radio stations or nightclubs.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Technology & Systems
Regulation & Policy
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