Could Wet Weather Be Causing a Rise in Self Tanner Demand at Chemist Direct?

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Sales of self-tanning products have soared at Chemist Direct within the last 3 months more than ever before. Could recent unseasonal weather trends be to blame?

Self-Tanning

Self tanning products on the rise?

Spray tanning is right now the UK’s top beauty treatment as well as a most desired accessory, because of the lack of steady sunshine.

A demand for sun tanning products seems to be on the rise at Chemist Direct. With Summer holidays fast approaching, beach wear, sun hats, sun glasses, and sun tanning are on a lot of people's minds. There’s just one problem, the weather doesn’t seem to agree. With the ever present rain, it is quite possible that a substantial rise in the demand for self tanning products is a bid for most UK vacationers to opt for getting a tan the self-tanning route. According to Sophia Kupse, a specialist in ‘Bridal Couture Spray Tanning’, spray tanning is right now the UK’s top beauty treatment as well as a most desired accessory, because of the lack of steady sunshine as well as the growing concern for skin cancer caused by sunbathing and sun beds.

Scores of UK vacationers have already planned to spend their summer months outside of the UK to avoid the damp weather and spend their time in places that are warmer and sunnier. Aside from the actual vacation itself, there is the matter of getting a good tan before your vacation so that it can be supported throughout, and self-tanning products, seem to be a great way to make up for the lack of sunshine. One noteworthy statement from one of our tanning products buyers was, “If we are going to Ibiza, we want a tan before we get there, and that is just not possible with this muggy weather.”

On a more personal front, we have found that statistics show that women are by far the most likely to buy self tanning products before the summer than men are. Why? With role models like the Kardashians, Katie Price, and Cheryl Cole, sporting perfectly tanned beach bods, self-tanning products present an easy resource to keeping with the trend in a relatively quick and affordable manner. One of our customers, an avid user of L’Oreal Sublime Bronze Express, commented: “Self tanning is a practical alternative to sunbathing because it takes less time to get it even and get it right”. Another young women commented that, “Thankfully perceptions about how one should get a tan have changed. Things just aren't like the Victorian era anymore where a great tan was a sign of being middle class or working in the fields. These days a good tan is synonymous with beauty and sensuality. Self-tanning is quick—and that's the way it should be.”

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Samantha Smith
Chemist Direct
0121 541 4952
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