Most professionals are expected to be able to present powerfully and effectively whenever called upon
Manchester (PRWEB UK) 22 May 2013
Businesses are missing a trick by sending their employees out to present to potential new clients without any formal training, Cath Daley has said in a new article on Find the Edge.
Daley argues that the skills necessary to win new business, stand out from competitors, and engage audiences are lacking at most companies.
She said: "In the past, it was possible for most people to avoid giving presentations altogether, or get away with winging them if necessary. Those days are long gone now, though, and most professionals are expected to be able to present powerfully and effectively whenever called upon.
"This is odd, considering most people have had no specific training to develop their skills and enable them to present to the best of their abilities.
"As a result, they tend talk at people, rather than connect and engage. If you or your employees are doing this, it might be costing you a huge amount in lost business."
Daley then goes on to detail nine simple tips that any businessperson can use to improve how effectively they present and communicate with audiences.
These tips include avoiding simply repeating the words written on a PowerPoint, using a strong opening, and painting pictures by using visual language.
She also discusses how the use of personal experiences can anchor key messages in the minds of the audience.
She said: "We all face problems on a daily basis in business, so be willing to use your personal struggles, problems and challenges to help your audience see how you managed to overcome them and finally achieve success.
"Stories, acronyms, activities and analogies can all be powerful anchors for a message."
The full article can be viewed here: http://www.findtheedge.co.uk/sales-marketing/sales/9-simple-tips-to-make-your-presentations-more-powerful.
Daley is a communications coach, who works with a variety of business people to help them get their messages across more effectively. More information about her can be found here: http://www.findtheedge.co.uk/expert-panelist/cath-daley.
Kenny Goodman, founder of Find the Edge, said: "As business leader, it's well worth considering whether investing in some extra training for your employees would be wise.
There's no escaping the fact that many people in your organisation are unlikely to have been formally trained in the art of presenting, and could be losing you business by failing to perform to the best of their abilities.
Find the Edge is a business website where leaders can share the advice and insights they have gained. New articles are published on a daily basis.