European Wax Center’s West 57th Street Location Prepares for Grand Opening

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A brand new European Wax Center is set to open in midtown Manhattan.

European Wax Center’s newest location at 315 W. 57th Street will be opening its doors to the public on May 24. The center will be celebrating by hosting a Premiere Week, where the center will be providing five days of complimentary waxing in New York.

European Wax Center of 57th Street will be celebrating its official grand opening on May 29, at the conclusion of the center’s Premiere Week, and will provide Midtown Manhattan with hygienic, convenient and professional hair removal at an affordable price.

European Wax Center uses its unique four-step Comfort Wax™ hair-removal system to provide a virtually pain-free waxing experience for all. The center uses a hard wax, developed exclusively for European Wax Center in France, which sticks only to the hair.

Owners Danny Reichman and Karim Bousleiman are excited to be brining their latest franchise to Midtown Manhattan. “We can’t wait to become part of the vibrant community in Midtown,” explained owners Reichman and Bousleiman. “It’s going to be great to meet our new guests; the European Wax Center formula is going to be a perfect fit for the neighborhood.”

European Wax Center of 57th Street will be providing five days of complimentary body waxing in New York starting on May 24, and the center will be celebrating its official grand opening on May 29.

Guests interested in learning more about how to get their complimentary wax during Premiere Week should call the 57th Street location at 646-553-3655 to schedule an appointment, or stop by European Wax Center of 57th Street anytime at 315 W. 57th Street, New York, NY 10019.

About European Wax Center:
European Wax Center provides guests the Ultimate Wax Experience, offering comfortable, healthy waxing and the exclusive European Wax Center four-step Comfort Wax™ hair-removal system. Every service restores and rejuvenates skin while leaving it smooth and hair-free for weeks on end. Developed in Paris, the proprietary Comfort Wax™ is a hard wax that clings to the hair, not skin. Guests can enhance their experience and preserve their results with the European Wax Center line of high-end products.

European Wax Center was founded by David Coba, Joshua Coba and Jessica Coba, who spent more than ten years developing the Ultimate Wax Experience that features a high-quality wax, high-end products, a clean, professional environment, full-privacy Wax Suites, and efficient service. Today, European Wax Center is recognized as the leader in comfortable, healthy waxing and a national brand franchise. European Wax Center was ranked No. 82 in the 2011 Inc. 500 list of the fastest-growing private companies. The Company was also named No. 1 Franchise, and ranked No. 7 in its industry by Inc. magazine.

(641) 715-3900 Ext:848371#

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Jill Jones
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