Acquirgy Publishes New eBook: The DRTV Agency of the Digital Age

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How Savvy Tech-DRTV Agencies can Lead to Big Sales Gains and Reduced Turnaround Time

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We live in a world where real-time optimization of marketing campaigns is necessary for success, and failure to act in a timely manner gives the opposition an open door to capitalize on consumers who are searching for DRTV-advertised products.

With more and more responses coming online, competitors bidding on your company and product names in search, and technology that allows just about any marketer to be very nimble, the old way of doing business just doesn’t cut it. This eBook looks at how DRTV agencies need to change in order to take advantage of tools that enhance real-time optimization of DRTV campaigns. Sections:

  •     Key Factor That Impacts DRTV Campaigns
  •     The Landscape Facing DRTV Marketers and Agencies
  •     How Most DRTV Agencies Manage Multichannel Campaigns
  •     The Importance of Real-Time Analysis and Change
  •     The Importance of DRTV Agencies Being Tech Savvy
  •     Real-Time DRTV and Paid Search
  •     Real-Time DRTV and the Web Site
  •     Real-Time DRTV and Data Flow
  •     Real-Time DRTV and Online Tactics
  •     Real-Time DRTV and Social Media
  •     Is Your DRTV Agency Outside Its Comfort Zone?

This ebook can be obtained here:

About Acquirgy

Acquirgy ( is an Acquisition Marketing Agency developing and executing accountable marketing programs driven by immediate and measurable response metrics across all digital and traditional platforms. Proprietary tracking systems integrate all transactional media, logistic and response data from all platforms to optimize client profitability. Acquirgy’s CustomerAcquisition IntelCenter ( offers 100+ papers, briefs, ebooks and more on proven best-practices tactics and strategies.

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Irv Brechner
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