Our new platform takes advantage of today’s extraordinary technology. Fine art, jewelry, and luxury automobiles are already sold and purchased cost-effectively online. Luxury real estate can be bought and sold online as well.
Charlotte, NC (PRWEB) May 23, 2013
Interluxe today announced the launch of its new Online Luxury Real Estate Auction Platform. With this new proprietary platform, Interluxe now provides luxury property auctions globally, completely online, where motivated sellers, dedicated agents, and discerning buyers connect to do business on their own terms.
Interluxe specializes in the auction of luxury properties worth $750,000 or more, and offers “a la carte” customized professional marketing: home sellers choose from multiple tiers of advertising and marketing services to ensure their property stands out to as many qualified buyers as possible. Every seller gets exclusive access to Interluxe’s database of over 100,000 luxury homebuyers and over 1 million listing agents. The result is that agents and sellers get their individual marketing needs met through completely customized promotions.
As Scott Kirk, president of Interluxe, explains, “Our new platform takes advantage of today’s extraordinary technology. Fine art, jewelry, and luxury automobiles are already sold and purchased cost-effectively online. Luxury real estate can be bought and sold online as well. With an Interluxe auction, there’s no negotiating, no hidden terms, and absolutely no uncertainty. Instead, sellers and buyers of luxury real estate will find a clearly defined, level playing field. It’s really that simple. It’s the ultimate supplement to the traditional process resulting in increased attention, urgency, and transparency.”
At Interluxe, the entire process of selling and buying luxury properties is done via the internet. Sellers and their agents are now able to command attention from local, national, and international buyers, focus that attention on their property, and create a competitive bidding arena. Buyers can tour available properties at their convenience by appointment or during scheduled open houses. Registration to bid is both easy and secure.
Due diligence is provided online in advance, contracts are non-contingent, sellers can set minimum bids, and they know their property will be sold on a specific date.
“We sought to provide the ultimate platform for property owners to take advantage of an accelerated marketing campaign and online auction to promote their luxury homes,” continued Kirk. “We have gathered a team of the best programmers, designers, marketing experts, and project managers to provide a full service experience to assist sellers and agents to obtain real results quickly and cost effectively.”
About Interluxe: Interluxe.com is the premier global online gateway where buyers, sellers, and their agents may convene in an open market forum to purchase and sell luxury properties valued in excess of $750,000 in destinations all over the world at auction online. Interluxe’s platform is the first to exclusively represent high end, non-distressed properties through an accelerated and customized marketing process that obtains fair market value for sellers in a 45-day timeframe. The founder and principles of Interluxe have over 40 years of combined experience in the luxury real estate auction industry. Interluxe is a preferred strategic partner of Grand Estates Auction Company. For more information call (888) 415-LUXE (5893) or visit http://www.interluxe.com