Sydney, Australia (PRWEB) May 28, 2013
Think Big Online, one of Australia’s most reputed digital media companies, is ready to take search engine optimization to a whole new level. Soon after the Panda and Penguin updates, thousands of websites across the world had their rankings slashed. Says Samuel Junghenn, the founder of Think Big Online, “With such aggressive algorithm changes, it became obvious what were earlier regarded as the best SEO practices, had suddenly lost all favor with Google. It was a challenge and we knew we had to raise the bar.”
The company experimented with thousands of variables, minutely tracked dozens of test sites, trying to figure out the fastest way to make it to the top in the Post Penguin world. With the help of their recommendations, several newly launched sites have been able get excellent rankings and have seen their traffic explode. It has now become imperative to look at SEO as just one part of the promotional puzzle. In 2013, you would need to invest your site with real value and carry out what TBO has christened as Creative Optimization.
SEO is important for your business but having the right content has become equally important. Samuel explains, “A lot of websites that had never seriously pursued SEO found them sitting pretty on the first page of Google. That’s because these sites had such excellent content, that they had hundreds of sites linking to them naturally.”
Samuel also explains how through this one strategy alone, a webmaster can insure his online properties against the most drastic algorithm changes. “We tracked hundreds of websites, trying to pinpoint the key differentiator that separated the survivors and victims of the algorithm onslaught. It is now clear that the natural optimization is the safest bet in 2013. Anything even remotely akin to unnatural link building will be found out and penalized by Google.”
Your online marketing strategy should definitely be to create quality content, which would be the aim of all webmasters. If you’re able to do so then will never have to worry about your rankings.
About Think Big Online
Think Big Online is located in Sydney, Australia and caters to the global business community. After from SEO services, the company also offers a gamut of highly specialized promotional services like copy writing and content marketing.