From a design standpoint, we wanted to create a universal plate that packed a lot of functionality into one simple, adaptable design that did not get in the way of your camera.
San Francisco, CA (PRWEB) May 22, 2013
JOBY, makers of the GorillaPod™ flexible tripods and UltraFit Sling Straps™, launches the UltraPlate™, an affordable, universal, quick-release plate that lets photographers use their tripod and camera accessories at the same time. Camera straps, camera tripods, monopods, steadicams, and flash brackets can now co-exist peacefully on your camera.
“When JOBY introduced the UltraFit Sling Strap, a number of customers wanted to use their bottom-mounted sling strap or wrist strap with their tripod at the same time. We were surprised at the complexity and cost of most universal, quick-release plates on the market (from $50 to $100), which put them out of reach for photographers on a tight budget,“ said Michael Jue, Director of Product Design at JOBY. “To offer a more affordable and intuitive solution, we created our own universal tripod plate at an MSRP of $19.95.”
Designed for DSLR cameras and compact system cameras, the UltraPlate is a durable, unibody machined-aluminum camera plate. The tripod plate has two female 1/4-20” mounting holes, a hand or wrist strap attachment, and an extra-long mounting screw slot. Measuring a svelte 2.8” x 1.7” x 0.5” (7.2 x 4.3 x 1.25 cm) and weighing only 1.65 oz (47g), the UltraPlate has a small footprint on the base of your camera. It quickly slides into Arca-Swiss compatible ballheads and for users of proprietary systems, such as a Manfrotto® RC2 ballhead, the UltraPlate can easily be attached to the ¼-20” screw of an RC2 quick-release plate.
“From a design standpoint, we wanted to create a universal plate that packed a lot of functionality into one simple, adaptable design that did not get in the way of your camera, ” said Noah Balmer, JOBY industrial designer. “We wanted to create a universal quick release plate that anybody could use.”
Priced at $19.95 (US MSRP), the UltraPlate Quick Release Plate can be found at JOBY.com at http://joby.com/ultraplate.
Based in San Francisco, California, the JOBY brand was founded in 2005 with the introduction of the industry-defining and best-selling GorillaPod™ flexible tripod. JOBY creates creative, award-winning photo, mobile and lighting products that inspire the active lifestyle. We believe great design starts with a user-centric approach, is functional yet playful, and enhances people’s lives. For more information, please visit JOBY.com.