WHEDco Hosts Boogie Down the Boulevard: Seven Live Music Performances and Memorial Day Shopping Deals on Bronx’s Southern Blvd

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The Women’s Housing and Economic Development Corp. (WHEDco), the Southern Boulevard Merchant Association (SBMA), and the Bronx Music Heritage Center (BMHC) are bringing seven live music performances to Southern Boulevard along with great shopping deals in an event called Boogie Down the Boulevard! Customers will shop at a diverse array of small businesses, while listening to live Salsa, Bachata, Reggae, Bollywood, Hip Hop and more.

Live music and Memorial Day sales will take place at businesses along Southern Boulevard in the South Bronx

Boogie Down the Boulevard! will promote the growth of the Southern Boulevard commercial district by bringing more customers to local shops and cultural vibrancy to the community.

WHAT: The Women’s Housing and Economic Development Corp. (WHEDco), the Southern Boulevard Merchant Association (SBMA), and the Bronx Music Heritage Center (BMHC) are bringing seven live music performances to Southern Boulevard along with great shopping deals in an event called Boogie Down the Boulevard! Customers will shop at a diverse array of small businesses, while listening to live Salsa, Bachata, Reggae, Bollywood, Hip Hop and more.

WHEN: Thursday, May 23 and Friday, May 24 from 3:00 pm to 5:30 pm each day.

WHERE: Southern Boulevard, between E. 165th St. and E. 174th St. in The Bronx. Shops include: La Flaca & Boulevard Fish, Chelito Restaurant, Berkis Beauty Store, Ceesay Department Store, 20/20 Wireless, Ya-Rabi Inc., and Crosstown Furniture.

EVENT SCHEDULE:

Thursday, May 23, 2013
La Flaca Salon-Spa & Blvd Fish
3:00pm - 4:00pm | Merengue

Chelito Restaurant (aka Loma Bonita)
4:00pm - 5:00pm | Musica de Mexico by Moises Arriaga El M1

Berkis Beauty Salon
4:30pm - 5:30pm | The Tony De Jesus Band w/Papote Jimenez

Friday, May 24th
Ceesay Department Store
3:00pm - 4:00pm | Hip Hop by Luss, YC the Cynic & DJ Charlie Hustle of RDACBX

20/20 Wireless
3:30pm - 4:30pm | Bollywood Music & Culture by the BHARATI Dance Academy & Bangladesh Cultural Society

Ya-Rabi Clothing Inc.
4:00pm - 5:00pm | Stephen Sylvester & the Unity Reggae Band

Crosstown Furniture
4:30pm - 5:30pm | Raggaeton by Arez Flow

-- View a map of the participating shops. --

WHY: The Crotona Park East neighborhood had, until recently, suffered from high commercial vacancy rate on Southern Boulevard, and an annual retail leakage rate (unmet demand) of $132 million. It was, after all, the area that President Carter had called the “worst neighborhood in America” in the mid-1970’s.

But that’s all changing. WHEDco has helped local small business owners to form the SBMA, launched street cleanup projects, “Shop Local” campaigns, a website connecting shoppers to businesses, and have advocated for the City to improve neighborhood’s lighting, streetscapes and subway stations. The results: commercial vacancies fell from 24% to 12% in the last two years. Boogie Down the Boulevard! will further promote the growth of the Southern Boulevard commercial district by bringing more customers to local shops and cultural vibrancy to the community.

About WHEDco
The Women’s Housing and Economic Development Corporation (WHEDco) has worked for over twenty years to build a more beautiful, equitable and economically vibrant Bronx. We reach over 35,000 people annually through energy-efficient, healthy and affordable homes; early childhood education and youth development; home-based childcare microenterprise and food business incubation; family support services; and arts programming. WHEDco.org

About Southern Boulevard Merchant Association
There are over 100 businesses and organizations located on the Southern Boulevard Business Mile. There are over 25,000 people living within walking distance of the mile, and it is an area of consistent residential growth. The growing shopping district is home to restaurants, grocery stores, clothing shops, salons, banks, doctors and health services, and more. southernboulevard.org

About the Bronx Music Heritage Center
The Bronx Music Heritage Center (BMHC) celebrates the rich history and creative spirit that defines Bronx music, from jazz, salsa, R&B and hip-hop to new sounds coming to life across the borough. Founded by WHEDco, the BMHC is committed to preserving and promoting Bronx music, cultivating Bronx artists, spurring neighborhood revival, and providing free cultural programs for the community. The BMHC presents performances and other events at the storefront BMHC Lab in Crotona Park East, and at venues across the Bronx. bronxmusic.org

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Meredith Leverich

Erin Burns-Maine
WHEDco
718.839.1134
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