Listrak Publishes Whitepaper on Ecommerce Customer Acquisition

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Ecommerce Customer Acquisition: Tips for Acquiring Subscribers Who Will Become Loyal Customers

Listrak, an innovator of eCommerce email marketing solutions, recently released a whitepaper, “Ecommerce Customer Acquisition: Tips for Acquiring Subscribers Who Will Become Loyal Customers.” The whitepaper focuses on the importance of building email lists with quality subscribers rather than simply increasing subscriber quantity.

In the whitepaper, Joe Devine, Listrak solution consultant and senior eCommerce email marketing strategist, explains, “List growth for the sake of simply adding more numbers to your email list, while achievable, doesn’t align with your eCommerce email marketing goals. Prompting and motivating folks to subscribe may definitely get you closer to your goal, but in the end, the real desired result is acquisition paired with purchases.”

The paper asserts that in order acquire and retain subscribers who will become loyal customers, it is imperative for eCommerce retailers to grow subscriber lists organically, rather than with inorganic means such as list purchases. The paper warns that acquiring subscribers inorganically can result in unengaged customers and, ultimately, reputation and deliverability issues.

According to Listrak, website sign up, modal acquisition, welcome series, preference center, sweepstakes, social media and off-line channels are all effective organic tactics for acquiring ideal email subscribers. The whitepaper outlines how each tactic may be used and best practices for implementing.

Listrak CEO Ross Kramer comments, “eCommerce retailers, especially those who have brick and mortar locations as well, are in the ideal position to engage with customers and potential customers at many different touchpoints and to ask for permission to continue to engage with them with meaningful, timely and relevant messaging via email. The ideal subscriber to acquire is one who has genuine interest in the merchant’s brand that the retailer can then nourish and grow with emails that result in not only purchases in the short-term, but also increased customer lifetime value. “

The whitepaper also reiterates the importance of making sure that emails comply with the permission and privacy guidelines outlined in Listrak’s earlier whitepaper, Don’t Be Left Out of the Inbox: Email Deliverability Tips for Every Stage of the Customer Lifecycle.

The complete whitepaper, “Ecommerce Customer Acquisition: Tips for Acquiring Subscribers Who Will Become Loyal Customers” can be downloaded here.

About Listrak

Listrak is an email marketing solutions provider that works with online retailers to drive revenue growth, profitability and increase the lifetime value of customers. Founded in 1999, the company’s solution suite boasts analytics technology that enhances campaign performance, shopping cart abandonment solutions that help recoup lost revenue, post purchase solutions to increase lifetime value, seamless integration across multiple platforms, as well as email, mobile, sweepstakes and more. Listrak has more than a decade of email marketing experience and works with leading U.S. online retailers, including Deb Shops, Waterford, Ten Thousand Villages, Swell, Vintage Tub and La-Z-boy. For more information, visit http://www.listrak.com.

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Donna Fulmer
Listrak
717.625.6970
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