“The interest in loyalty programs continues to grow from the brand perspective, but the gauntlet has been thrown down by consumers”
Cincinnati, OH (PRWEB) May 23, 2013
Two years ago, the average consumer participated in 18 loyalty programs with an astounding two billion loyalty program memberships in the U.S. according to the 2011 COLLOQUY CensusTalk white paper. Fast forward to 2013 and new research has confirmed continued growth in loyalty program memberships.
But is this recent growth considered flab or muscle? Are consumers more or less active in loyalty programs? What are the most important factors in managing a successful loyalty program and standing out from the crowd?
On May 30 at 1 p.m. EDT, Loyalty 360 will host a webinar titled, “Loyalty Program Growth: For Better or Worse?” which will be presented by LoyaltyOne. Jeff Berry, Senior Director, Knowledge Development and Application at LoyaltyOne and COLLOQUY Research Director, will be the featured speaker.
“The interest in loyalty programs continues to grow from the brand perspective, but the gauntlet has been thrown down by consumers,” shared Mark Johnson, CEO of Loyalty 360 – The Loyalty Marketer’s Association. “They want their loyalty programs to be more than just a program. They want them to be a commitment from the brand to engage them in the channel with the right voice coupled with relevant, targeted offers and communication that leads to increased reciprocity and value. Just having a loyalty program does not always ensure consumers’ desired results.”
Berry will provide attendees with valuable insights and answer questions regarding key findings from the new 2013 COLLOQUY CensusTalk, including:
- How have consumer interests in loyalty programs evolved over the past two years?
- Which of the 12 industries analyzed has seen the biggest change and what advantages are they leveraging to drive member engagement?
- What steps can loyalty marketers take to ensure their programs are positioned for future success?
Berry manages research initiatives while cultivating the foundation for loyalty marketing insights for the U.S. and Canadian marketplaces. With more than 15 years of experience in loyalty marketing, analytics, and customer engagement, Berry ensures LoyaltyOne’s positioning as a thought leader in the loyalty industry.
Marketers are invited to join Loyalty 360 and LoyaltyOne on May 30 at 1 p.m. EDT for an inside look at what makes a successful and lasting loyalty program. For more information, please visit http://loyalty360.org/conferences/event/loyalty-program-growth-for-better-or-worse.
About Loyalty 360
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. For more information, visit loyalty360.org.
LoyaltyOne is a global leader in the design and implementation of coalition loyalty programs, customer analytics and loyalty services for Fortune 1000 clients around the world. LoyaltyOne's unparalleled track record delivering sustained business performance improvement for clients stems from its unique combination of hands-on practitioner experience and continuous thought leadership. LoyaltyOne has over 20 years history leveraging data-driven insights to develop and operate some of the world's most effective loyalty programs and customer-centric solutions. These include the AIR MILES Reward Program, North America's premier coalition loyalty program and a working partnership with Latin America's leading coalition program, dotz. LoyaltyOne is also the equity partner of Direxions, a loyalty pioneer headquartered in India and the owner of COLLOQUY, a group dedicated to research, publishing and education for the global loyalty industry. LoyaltyOne is an Alliance Data company. For more information, visit http://www.loyalty.com.