Online Retailer creates Oklahoma Tornado Relief Fund

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Oklahoma Tornado Victims can apply for Grants of up to $10,000 from, which donates 10% of its revenue for Rebuilding Homes.

Home Rebuilding Grants, $1000 to $10,000

"Normally, funds start being set aside for relief projects only after someone in need submits a proposal. However, for emergency situations like the recent Oklahoma Tornadoes, we don't like to wait." David Mason, Founder

A special relief fund has been created at for Oklahoma Tornado Victims.’s founder David Mason said, "Normally, funds start being set aside for relief projects only after someone in need submits a proposal. However, for emergency situations like the recent Oklahoma Tornadoes, we don't like to wait. So we've started the fund immediately, and later we'll allocate those funds to specific projects once the applications come in." offers a groundbreaking approach to charitable giving, donating 10% from every sale for relief efforts in homes, businesses and communities around the country and the world. It is now calling on individuals and organizations in the area of Moore, Oklahoma who need help with rebuilding to upload details of their project to its website and energize friends, family, neighbors and colleagues to help turn rebuilding dreams into reality.

The process of requesting funding has been kept deliberately quick and easy to enable access for all. Those with a project requiring donation finance are invited to tell their story by recording a 1 to 3 minute video. asks for videos rather than written requests to make the process fun and allow homeowners and community leaders to show rather than tell what they need. Those submitting projects have complete freedom to share their circumstances and can choose the level of grant that they need. In the case of the Oklahoma Tornado Victims it's even easier, as money can start accruing immediately, even before any specific projects are uploaded. uses the power of the crowd to select projects to fund. Uploaded videos are displayed on site and need just 100 votes from visitors to go forward to the grant stage. The best quality and most compelling stories will receive a feature spot on the website and on’s social media channels to raise their visibility. All applicants will receive help from the grant team to promote their videos and draw attention to their cause.

Mason added, “We are passionate about helping a multitude of projects and are looking forward to being able to make a difference to those who need a hand with rebuilding. We know that there are so many compelling stories and deserving projects out there. It’s part of our mission to provide support and tips to help those in need tap into our website community to get votes and ultimately grant dollars.”

Built on the principle that it is possible to do more without spending more, has created a unique business model which drives donations from each and every sale it makes. The site stocks over 40,000 cabinet hardware essentials from knobs and pulls to hinges and latches, all sold at the lowest prices allowed by the manufacturer. The retailer donates 10% of every purchase to its burgeoning relief fund. The fund is used to finance home improvement grants of between $1000 and $10,000.

Shoppers purchasing from to improve their own homes are also invited to get in on the act by choosing the project they’d like to receive their contribution. When videos reach the donation stage and are open to donations, they have three months to achieve their funding target.

Projects requiring funding can upload their details here: or to find out more about Cabinet Hardware, to shop online and to get involved visit

About CabinetHardware.Org

Cabinet is part of Tail of the Lion Inc. Tail of the Lion Inc. was created based on the ancient principle that "it is better to be a tail to lions, than a head to foxes." Lions imply the great, inspiring, and principled leaders of our times. As a small business, we strive to be amongst them. We run a fun, family friendly business that puts honest values at the top of our priority list.

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