eGood Develops Global Database By Passing Up Purchased Lists and Inviting Influencers to Suggest Favorite Businesses and Causes

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Outdated business lists result in a novel approach for eGood, a California-based social good movement, seeking business suggestions to build a more comprehensive global database of both businesses and causes.

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Tell us a business you love. Tell us a cause close to your heart. We’ll take care of the rest.

In a movement that is bringing worthy causes, companies and customers together in a unique way, one organization is taking a distinctly different approach. eGood is passing up typical purchased data lists and building a more current, comprehensive global database—by just asking people.

This direct approach comes in response to a frequently noted shortcoming of data providers whose information is out of date. eGood CEO and Founder, Zack Swire, said, “The big companies that normally provide these lists just didn’t work the way we needed. Too many businesses had moved or closed. So we started over and went directly to the people interested in “choosing good,” since they’re the ones who are going to be using eGood.”

Swire found the do-it-yourself approach wasn’t just necessary to get information, it’s an inherent part of how eGood operates. He explained, “The businesses and causes we work with come directly from people who care about making a difference in the world; who care about choosing good. Tell us a business you love. Tell us a cause close to your heart. We’ll take care of the rest.”

About eGood
eGood is a movement about choosing good. It empowers businesses to give to worthy causes, activates the community, and allows users to track their impact and see how ordinary actions create extraordinary change, both locally and globally. eGood’s goal is to become the ubiquitous way for businesses to give back while providing sustainable benefits to all parties so that profit can meet purpose.

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Gareth Tomlinson
eGood
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