“The old website was there for a long time, and really helped us to make a space for ourselves in the industry,” Scott Hinkley says, “and we hope that the new site design maintains that quality reputation while better accommodating user wants and needs.”
Irvine, California (PRWEB) May 24, 2013
BeachHouse.com is pleased to announce this week the launch of their website’s new site design. This new website - which has been in development since December - features better content, an expanded conversation about different types of beach rentals worldwide, and a completely new look and feel. “It feels like we’ve been working towards this design forever,” said company president Scott Hinkley, “to see this website finally come to fruition gives me a great feeling of accomplishment. I hope all our users present and future will enjoy this new site design as much as we do.”
Return users to BeachHouse.com will notice that the new website has a much improved user interface which uses a cleaner, brighter aesthetic. Previous versions of BeachHouse.com featured intrusive “skyscraper” ads on all listing pages, and a horizontal frame which left pages feeling cramped and listings undervalued. The new site design opens up the sides of the frame and uses more of the tools available to ecommerce and web content sites to make finding beach rentals more fun and engaging. While previous versions of BeachHouse.com helped the company to develop its brand and acquire a space in the rental listing industry, the new site aims to improve user engagement while maintaining a unique experience and quality emphasis on beach home rentals. “The old website was there for a long time, and really helped us to make a space for ourselves in the industry,” Scott Hinkley says, “and we hope that the new site design maintains that quality reputation while better accommodating user wants and needs.”
The new BeachHouse.com website design includes an enhanced search experience which makes it easier to browse rentals and informs the rental selection process with high-quality search page content. The new search function increases the quantity of search results for all destinations and allows vacationers to refine their search with specific criteria. Search pages have also been improved with quality content and pictures of popular destinations to help vacationers plan their trips, and a new “regions” feature which groups destinations by area to simplify site navigation. A bigger picture lightbox and an improved listing page layout more efficiently displays necessary information, while a new color scheme displays the home in a more flattering light. These improvements to the new BeachHouse.com company website make searching for a beach home easier and more fun than ever.
BeachHouse.com was founded in 2001 in Irvine, CA and has remained loyally dedicated to connecting vacationers with their dream beach homes for over 12 years. BeachHouse.com aims to corner the beach vacation rental industry with its commitment to quality content and a dynamic approach to the listing business.