The Grommet found this product when Ice Cold Towels submitted to the Product Pitch event in March, 2013. The Grommet knew they were perfect to be featured.
Lexington, MA (PRWEB) May 23, 2013
The Grommet, an online shopping site and product launch platform for innovative and undiscovered products, is working with local Massachusetts entrepreneur to feature Ice Cold Towels, cooling towels. The Grommet found this product when Ice Cold Towels submitted to the Product Pitch event in March, 2013. The Grommet knew they were perfect to be featured.
The inventor is Joe Martin, who paired two materials -- polyvinyl alcohol and terylene -- to create a super absorptive fabric that cools people down when they're running, biking, climbing or gardening. Evaporation is key to the cooling sensation: When one wets the fabric, the water begins to evaporate at a temperature that’s about 20 degrees cooler than the air temperature. Because the fabric can hold a lot of moisture, the evaporative cooling lasts longer than other products.
Joe’s creation is an easy, comfortable way to beat the heat when someone's working up a sweat or afterwards, when recovering. It can offer relief from a sunburn or fever, too.
About The Grommet
The Grommet is a highly curated online marketplace and launch platform for products of great utility, style or inventions that haven’t hit the big-time yet. The Grommet seeks out these unique products, carefully tests them, and produces a video review of each one telling the story behind its creation. The Grommet is rooted in the philosophy of Citizen Commerce whereby regular people form the commerce experience by suggesting products that reflect their values and interests. Citizen Commerce turns the typical top down retailer approach sideways, encourages global product innovation from small producers, and satisfies the consumer’s need to know the stories behind and origins of favorite products. The company was also just named one of the hottest sites of 2013 by Internet Retailer. For more information, visit http://www.TheGrommet.com.