LIVELOVESHOPLA.COM (tm) Launches an Innovation in Communication

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This month, LIVELOVESHOPLA.COM launches an innovation in communication—the first ever MAGA-BLOG-ALOGUE (tm).

This month, LIVELOVESHOPLA.COM launches an innovation in communication—the first ever MAGA-BLOG-ALOGUE (tm). This one-of-a-kind hybrid is part magazine, part blog, part catalogue, and provides readers with an all-access pass to a virtual tour of Los Angeles for fashion, food, finds and fun.

The LIVELOVESHOPLA mission is to explore, dig, discover and share the treasures of Los Angeles in pictures and words that reflect a love affair with the city.

Former fashion editor of California Apparel News, Barbra Night, has helmed Trends West, LA’s Retail Notebook since 1985. This California classic has been a trend-spotting bible for international industry manufacturers, designers and buyers who interpret her fashion selections for their own private label collections.

Now the legendary trend authority, Barbra Night (also known as Babs), has come out from behind the scenes with a consumer-driven website, LIVELOVESHOPLA.com, and brings her talent and expertise to the universe-at-large as she captures the best-of-the-best of LA.

LIVELOVESHOPLA is an on-line magazine that keeps it current with frequently changing issues featuring people, places and things. “We’re definitely different because we take our readers inside venues with us. Through our lens visitors get to see what’s in the stores, on the streets, where to eat, drink and play, including showroom spotlights and who’s behind the brands,” says Night who is out every day scouting what’s new and now.

LLSLA is also a catalogue, with experiential slide shows spotlighting fabulous fashion from stores everywhere—shown on in-store mannequins so readers can “get the idea!” Many of the hot item picks can be ordered directly with their BUY NOW feature.

From STYLE to SIP&SAVOR to CITYLIFE, to the original MOTHERS&DAUGHTERS featuring profiles and portraits of the powerful relationship between two women with much to share including a love of fashion, LLSLA reflects a deep passion for all things LA.

LIVELOVESHOPLA is updated minute-to-minute through the live Twitter news feed titled “Bla, Bla, Bla” located at the bottom of each page.

This innovative MAGA-BLOG-ALOGUE also uses mobile app technology so that fans can take it on the go and get the news they need from wherever they are.

To virtually explore Los Angeles go to LIVELOVESHOPLA.COM.

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Ashkan Sobhe
ITC
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