A Dance Boutique in Every Dance Studio in the U.S. and Canada

Share Article

CostumeManager.com announces the launch of its innovative new product, Virtual Dance Boutique™. Now, dance studio owners can literally open their own dancewear boutiques right in the studio in just minutes -- for free!

Virtual Dance Boutique Shoppers

It's literally possible for a dance studio to open a 'boutique' in their studio in 10 minutes...for free.

One wouldn't necessarily think that smartphones and tablets would have a dramatic effect on the dance studio industry, but according to Paul Henderson, President of CostumeManager.com, mobile technology is about to make a huge impact in the dance studio with CostumeManager.com’s Virtual Dance Boutique™.

While there are several dancewear manufacturers that cater strictly to dance studios, studio owners and their sometimes perfectionist instructors prefer an unlimited selection of products for their students. "Their artistic nature requires access to whatever 'the piece' calls for in terms of dance supplies," says Henderson. The cost for a studio to carry inventory, especially shoes, is unusually high because of the incredibly high range of available sizes.

For the dance studio that scrapes by on tuition revenue and the annual dance recital, there is a serious and never ending cash flow problem right around summertime when there are fewer dancers taking fewer classes. Henderson and his wife, Tiffany, have the perfect "laboratory" in which to test new ideas. They own and operate seven dance studios in California, with an enrollment well over 4,000 students. Despite the great number of students, Henderson's studios were never immune to the cash flow doldrums of each August and September - until they figured out the most profitable and least costly way to sell dance supplies to their students.

Henderson thought that, since dance studios have a big cash flow problem and since they also have (or should have) a dress code for their dancers, and since every single dancer on the planet must purchase at least one costume, one pair of shoes, one pair of tights and probably a leotard each season, there was no reason that the dance studio shouldn't be the entity to profit on the transaction.

So, where does mobile come into the equation? Henderson figured out that what a dance studio really needed was a hands-off approach to selling dancewear products. A vending machine mentality, if you will. Studio owners and their administrative staff are well-equipped to handle dance related transactions, such as enrolling dancers into a class or camp, printing rosters, etc. But, they are woefully ill-equipped to deal with a "special-order, retail boutique, point-of-sale" situation. Managing inventory, purchase orders, packing slips, product placement and avoiding theft is incredibly difficult, time-consuming and costly in a dance studio environment. "If you've ever talked to a dance studio owner, the one thing you'll realize right away is that they work 12-14 hours each and every day and extra time is one thing they do not have," says Henderson.

Henderson’s studio’s cash flow problem went away when he created CostumeManager.com in 2008. It is a database of over 120 brands and 50,000 dancewear products from nearly all of the major dancewear suppliers and costume catalog companies in the U.S. It allows studio owners to browse the site, view and compare products, and assign the desired products to their dance classes. The studio determines the retail price; thus, determining their own profit margin. The assigned products become a "class list" that the students or their parents access online or via a toll free number to purchase their supplies; thus solving the inventory problem.

CostumeManager.com enhanced its service by creating Virtual Dance Boutique™, a customizable dancewear store that literally sticks to the wall on heavy-duty, self-adhesive wallpaper tiles that can be arranged in any way a studio desires. The poster or tile displays the products that the studio pre-selected. It also contains a QR code that shoppers can scan to access the CostumeManager.com mobile site to complete their purchase. Since QR technology may be foreign to dance moms, there is also a "Class List ID" number on the tile that shoppers can type into their mobile device or computer to access the list. And, if a shopper has no mobile device, there is a toll free number they can call to place their order.

CostumeManager.com and its Virtual Dance Boutique™ are completely free for the dance studio if the studio prints their own tiles. The heavy-duty wallpaper is $5 per tile and is printed by CostumeManager.com and FedEx'd to the studio for easy installation in just minutes. Henderson says, "It's literally possible for a dance studio to open a 'boutique' in their studio in 10 minutes...for free."

To learn more about how this innovative new product works, please click here.

To find out answers to some of the most frequently asked questions, please click here.

About the Company: CostumeManager.com was started in 2008 and has partnered with most of the major costume and dancewear suppliers in the United States to provide an easily searchable website, containing all of their products. CostumeManager.com is the world's most unique and largest dance supply service with dozens of partners and over 50,000 dance products such as; shoes, tights, leotards, costumes and accessories. These products are "assigned" to dance classes by dance teachers and studio owners, enabling them to spend more time in the classroom doing what they love and less time on administrative tasks. CostumeManager.com was developed on Force.com, the leading platform for social and mobile enterprise apps and part of Salesforce.com. This advanced technology enables the dancer, dance studio staff, CostumeManager.com staff and dozens of "Vendor Partners" at CostumeManager.com to view and track products throughout every step of the supply chain and deliver products directly to a dancer's studio classroom within days. CostumeManager.com consolidates dancers’ orders and ships directly to the studio which cuts down on cost, which means lower prices for dancers.

Paul Henderson has been around the dance industry for almost thirty years. His sisters were elite state champion gymnasts and dancers and his mother owned a dance studio and eventually a dancewear store. He managed the dancewear store for a few years before moving to the San Francisco Bay Area. He and his wife, Tiffany, currently own and operate six successful dance studios in Northern California and one in Southern California. Their annual enrollment of over 3000 students has forced Paul to automate most of the day-to-day business transactions that take up so much of a studio owner/instructor's time. Paul's goal has always been to smooth out the business side of the dance studios so that his wife, Tiffany can spend more time in the studio doing what she loves: teaching. Automating online registration and monthly automatic tuition payments was achieved 7 or 8 years ago but perhaps the most revolutionary invention is his web-based application - CostumeManager.com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Paul Henderson
Follow us on
Visit website