Business Blooms for New Owners of Edwards Florist of Northbrook Jim Fauerbach and Bill Dvorak Bring Business Acumen to Northbrook Floral Mainstay

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From Telecom to Tulips...Former MCI Execs Grow Local Economy in This Small Business Turnaround Story

Edwards Florist of Northbrook is celebrating its first anniversary under the new ownership of business partners Jim Fauerbach and Bill Dvorak.

Founded in 1957, Edwards Florist of Northbrook was purchased last year by entrepreneurs Fauerbach and Dvorak. For more than two decades, former owner Elaine Mercouris has been known for her sophisticated designs and one-of-a-kind creations and remains at the creative heart of the shop. This new ownership integrates Mercouris’s experience in the floral industry with the strong business acumen of Fauerbach and Dvorak. Former advertising industry art director Chiara Fera also brings her creative skills from previous retail experience to bear as newly appointed Edwards Florist of Northbrook operations manager.

Fauerbach and Dvorak, friends and former telecom executives who met in the 1980s, have enjoyed applying their well-honed business skills to this North Shore floral favorite. “Here we are, one year and thousands of work hours later. We’ve invested in new employees, improvements to the workspace, new computers and an ideal delivery vehicle, “ says co-owner Fauerbach. “We’ve implemented processes to improve operations, customer service and created a more efficient and inviting work environment for our talented and dedicated staff…and business is growing.”

Both men feel it is important to keep local retail thriving. “I’m excited about being part of an effort to breath new energy into suburban small business,” notes Dvorak. “Local enterprise in Northbrook and other suburbs is an important economic engine and foundational to our communities. For example, at Edwards Florist of Northbrook, nearly all our staff reside right here in the Northbrook community. That ‘s good for them and good for us!”

Edwards Florist of Northbrook is located at 1353 Shermer Road in Northbrook, IL.
The shop is open 9:00 a.m. to 5:00 p.m., Monday – Friday; 9:00 a.m. – 3:00 p.m. on
Saturday and closed on Sunday. Extended store hours for holidays and special events.
Phone: 847-272-4344. Additional information may be found at http://www.edwardsflorist.com and on Facebook.

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Melissa Oakley
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