70% of Learning Occurs After the Training Events are Over, Heather Townsend Says in New 'Find The Edge' Article

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Author and business coach, Heather Townsend, believes companies are failing to gain maximum return on investment from their training courses, because of a lack of focus on learner support after the event.

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The issue is that 70% of the learning process occurs once training has finished, while back in the workplace. Just 10% of it actually takes place in a classroom.

Failing to support learners after a training event can render the investment effectively worthless, Heather Townsend has said in a new Find the Edge article.

She uses the post to explain why a great deal of the training conducted in UK workplaces is ineffective, before discussing alternative methods to achieve a greater ROI.

She said: "The majority (85%) of training course costs cover what takes place in the classrooms.

Conversely, just 10% goes towards preparation, and only 5% to follow-up.

The issue is that 70% of the learning process occurs once training has finished, while back in the workplace. Just 10% of it actually takes place in a classroom.

To solve this imbalance, Townsend suggests line managers should be encouraged to play a greater role in supporting employees after a training event, employees should be encouraged to help each other to achieve their goals, and learning should be separated into modules.

She said: "A blended learning approach can be used to compensate for poor learner support levels following workshops.

"To put it another way, investing some time in guaranteeing that all learners receive full support following training sessions will ensure you are able to achieve a far greater ROI."

The full article can be read here: http://www.findtheedge.co.uk/your-people/training/do-you-subscribe-to-the-myth-of-the-silver-bullet.

Heather Townsend is the author of several business books, and has worked with countless businesspeople from across the UK. More information about her can be found here: http://www.findtheedge.co.uk/your-people/training/do-you-subscribe-to-the-myth-of-the-silver-bullet.

Kenny Goodman, founder of Find the Edge, said "Simply ticking the box to say learning has been completed isn't good enough in this day and age.

"You need to know that your employees are actually acting on what they have learnt, and are applying it successfully when back they return to the workplace."

Find the Edge is a business website where business leaders can share their knowledge and experience with the wider business community.

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Kenny Goodman
Find the Edge
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