Protech Partners with Higher Logic to Increase Social CRM Capabilities

Association management software provider to complement current social applications with professional social networking tools from Higher Logic’s Connected Communities.

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Brian Bruffey, president and CEO, Protech Associates, Inc.

Brian Bruffey, president and CEO, Protech Associates, Inc.

Protech customers will enjoy even more ways to increase memberships, improve retention rates and grow event attendance through advanced social networking, collaboration and mobile membership tools.

Columbia, MD (PRWEB) May 29, 2013

Protech Associates, Inc. (Protech), the world’s first and leading provider of cloud-based association management software (AMS) powered by Microsoft Dynamics® CRM, today announced a partnership with Higher Logic, LLC, the leading provider of private social networking and collaboration software for associations and nonprofits, to create a best-in-breed social CRM platform. Higher Logic’s Connected Community software complements Protech Cloud Business Solutions’ social capabilities with an industry-leading suite of professional social networking, collaboration and mobile applications developed specifically for associations and nonprofits.

Mark Lowry, Chief Revenue Officer, Higher Logic, said, “As the number one provider of private communities for the association and nonprofit industry, currently managing over 100,000 communities, Higher Logic’s innovative online community and collaboration software will help Protech customers create conversation, grow engagement and encourage interaction with their members in a private and secure environment. This partnership enables the creation of a genuine, best-in-breed Social CRM platform that has been proven to increase association membership by 5-10 percent in just one year.”

Higher Logic’s Connected Community maximizes the value of Protech Cloud Business Solutions’ centralized membership database information, by providing private, professional communities for association members, partners and staff to empower people, ignite a knowledge management culture, build meaningful and relevant relationships, and drive innovation and efficiency.

Brian Bruffey, CEO, Protech, said, “The association member community, like many others, has embraced the social world and Protech customers need to have all the necessary tools to use this channel for providing more value to their members. Higher Logic’s solutions provide Protech customers with more options to embrace social CRM strategies and enhance the value of our SX Online application. Protech customers will enjoy even more ways to increase memberships, improve retention rates and grow event attendance through advanced social networking, collaboration and mobile membership tools.”

Protech’s association management software delivers maximum value for membership organizations with a proven, predictable, long-term technology plan leveraging Protech’s more than 25 years of deep, association-industry expertise, combined with Microsoft’s commitment to innovation and world-leading investment in the Microsoft Dynamics CRM platform.

To learn more about the benefits that Higher Logic’s Connected Community platform can offer with Protech Cloud Business Solutions, sign up for a complimentary webinar, hosted by Higher Logic, on Wed., June 12 at 2 p.m. ET. Register here: http://resources.higherlogic.com/2013-Protech-webinar.html

About Higher Logic
Higher Logic’s Connected Community is a private collaboration platform designed to drive engagement. Giving people the ability to communicate and share – anytime, anywhere – creates a knowledge management culture within your organization. We’ve seen the results. With over 100,000 communities and millions of engaged members, we are the most experienced online community solution provider. Learn more and follow @HigherLogic on Twitter.

About Protech Associates, Inc.
Protech Associates, Inc. is the world’s first and leading provider of cloud-based association management software (AMS) powered by Microsoft Dynamics® CRM. Founded in 1984, Protech combines deep industry expertise and the technical knowledge of numerous on-staff Microsoft Certified Professionals to deliver a robust, easy-to-use, membership management software that is Certified for Microsoft Dynamics, with enterprise-level security, a built-in disaster recovery plan, and a 99.9 percent uptime guarantee. Headquartered in Colombia, Md., the company has been named to the Microsoft President’s Club multiple times, received the Microsoft Distinction in Marketing Award twice, is a Microsoft partner with a Gold Competency in CRM, and partners with technology leaders including CenturyLink, Cetrom, Melissa Data, PayPal, ExactTarget and Higher Logic. For more information, visit http://www.protechassociates.com.


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